Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 31:

  LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.

  What should be implemented to meet this requirement?

  A. IP allowlist

  B. Tracker domain

  C. Custom redirects

  D. Page actions

  Correct Answer: B

  https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htmandty pe=5

• Question 32:

  You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

  A. Segmentation Rule

  B. Completion Action

  C. Dynamic List

  D. Automation Rule

  Correct Answer: D

• Question 33:

  Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

  A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

  B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.

  C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

  D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

  Correct Answer: C

• Question 34:

  What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

  A. User Notifications

  B. Social Posts

  C. Dynamic Content

  D. User Signatures

  E. Email Templates

  Correct Answer: CDE

• Question 35:

  You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

  A. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

  B. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

  C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

  D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

  Correct Answer: B

• Question 36:

  LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

  A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

  B. LenoxSoft added location based criteria

  C. LenoxSoft must add prospect to a dynamic list

  D. LenoxSoft uses location based scoring categories .

  Correct Answer: A

• Question 37:

  What is critical in achieving good email deliverabillty?

  A. Having a text only version of email content

  B. Sending email through dedicated IP

  C. Setting up email authentication

  D. Using personalization in email content

  Correct Answer: C

• Question 38:

  How could LenoxSoft benefit from Engage Reports?

  A. Sales Managers can analyze lead information like prospect activity, scores, and grades.

  B. Users can analyze form submission performance for the prospects they have emailed.

  C. Users can analyze the performance of their templated and non-templated emails.

  D. Sales Managers can receive desktop notifications for their teams' email activities.

  Correct Answer: C

• Question 39:

  Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing

  Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements:

  Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign.

  Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

  A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

  B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

  C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

  D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

  Correct Answer: AB

• Question 40:

  Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following:

  1.

  Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status

  2.

  Sends a series of reminders to Prospects who have NOT yet renewed

  3.

  Gives sales continuous insight into prospect engagement with the program.

  Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

  A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

  B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

  C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

  D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

  Correct Answer: B