Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 21:

  A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.

  What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

  A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

  B. Share both Folder A and Folder B with the sales users" records in Pardot.

  C. Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.

  D. Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.

  Correct Answer: C

• Question 22:

  Do hard bounces need to be removed from lists?

  A. True

  B. False

  Correct Answer: B

• Question 23:

  LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

  What should be configured to assign qualified leads as requested?

  A. Create an automation rule to assign to a lead queue when the qualification criteria is met.

  B. Create a completion action to assign to a group when the prospect reaches a score of 100.

  C. Create an automation rule to assign to a group when the qualification criteria is met.

  D. Create a completion action to assign to a lead queue when a high-value form is submitted.

  Correct Answer: C

• Question 24:

  What is true about Pardot tracking? [Choose two answers]

  A. The code is generated from a Salesforce campaign

  B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

  C. Cookies will always expire after 10 years

  D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

  Correct Answer: BD

• Question 25:

  LenoxSoft is in the planning stages of rolling out an account-based marketing strategy.

  What initial action should they take?

  A. Develop dynamic content based on lead fields.

  B. Convert all existing leads into contacts to tie to accounts.

  C. Identify attributes of the key accounts they want to target.

  D. Create all contacts as campaign members in one campaign.

  Correct Answer: C

• Question 26:

  How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

  A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Classic App

  B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

  C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Lightning App

  D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

  Correct Answer: C

• Question 27:

  When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

  A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

  B. Salesforce Connector User has 'Read' permission to the custom object

  C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

  D. Customized 'Display in Table' values when configuring fields

  Correct Answer: AB

• Question 28:

  LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

  A. Create a new automation rule.

  B. Create a new segmentation rule.

  C. Add a completion action to the form the prospects completed to register for the webinar.

  D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

  Correct Answer: A

• Question 29:

  Which is true about Visitor Filters?

  A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

  B. You can the filter by IP

  C. You can filter by a hostname

  D. You can filter by a hostname wildcard

  E. You can't filter your own company IP

  Correct Answer: ABCD

• Question 30:

  Select available Social Media Connectors

  A. Twitter

  B. Facebook

  C. CD Linkedln

  D. AddThis

  E. FullContact

  Correct Answer: DE