LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
A. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
B. Create a Pardot-hosted form and place it on the website using an iframe.
C. Create a form handler and enable data kiosk entry mode.
D. Create a form handler to link to an existing form on the website.
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]
A. Create and add a tracking code to the website
B. Setup DNS for each used domain and validate the connection
C. Setup tracker subdomain and validate it
D. Choose which sender IP to use
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
A. Segmentation rule based on the form submission
B. Automation rule based on the form submission
C. Dynamic list based on the form submission
D. Completion action on the form submission
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer. How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?
A. Use the Salesforce Mobile App "Send an Email" button.
B. Use the Salesforce "Send Pardot Email" button.
C. Use the Salesforce "Add to Nurture" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.
An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
A. Run a segmentation rule based on the Pardot campaign
B. Run an automation rule based on the Pardot campaign
C. Look for the original list based on the Pardot campaign
D. Run a dynamic list based on the Pardot campaign
What is true about A/B testing? [Choose two answers]
A. You can disable A/B testing before and after email sent.
B. You can only do A/B testing on list emails.
C. When you turn off A/B testing you will have to choose which version to keep.
D. It is recommended to test at least 5 different elements in your A/B tests.
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
1.
Adds/Removes prospects to the engagement studio based on renewal status
2.
Sends a series of emails to renew their subscription
3.
Gives sales continuous insights to prospect engagement
Based on the above criteria what would you recommend to LenoxSoft?
A. Build automation rules add criteria as Contact as blank add action as notify assigned user
B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
How many variations of Dynamic Content it is possible to create
A. A-Z (25)
B. A-C (3)
C. 10
D. A/B (2)
A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?
A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
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