Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A. The Grade as it includes personal information about the prospect.
B. The Profile as It reflects LenoxSoft's ideal customer.
C. The Campaign as it references the prospect's first touch point.
D. The Score as it shows activities taken by the prospect.
If Salesforce has a custom field of the same name on Leads and Contacts where does Pardot pull the field name from?
A. Lead field
B. Contact field
What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?
A. The Pardot sync checkbox is checked
B. The first and last name fields are not empty
C. The Pardot URL field is not empty
D. The lead/contact URL in Salesforce contains "Pardot"
If a rule is based on criteria and is one time only, it is a:
A. Dynamic Rule
B. Completion Action
C. Segmentation Rule
D. Automation Rule
There is a campaign running where prospect data is captured on a Pardot form placed on a Pardot Landing Page. Your client wants to review the campaign success. Where should they look for the number of form submissions?
A. Pardot form report
B. Landing page report
C. Pardot campaign report
D. Salesforce campaign report
The "related" tab of the prospect record displays prospects that have what in common?
A. Email Domain
B. Company
C. Assigned user
D. Score
What is the main difference between automation rules and segmentation rules?
A. Segmentation rules do not run retroactively
B. Automation rules do run retroactively
C. Automation rules run continuously, segmentation rules run once.
D. Neither will "unmatch" prospects
What is a good default sales ready lead score?
A. 75
B. 50
C. 200
D. 100
What visitor views are available on the Visitor's table?
A. Deleted Visitors
B. All Visitors
C. Identified Visitors
D. Active Visitors
What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers
A. Landing page submission
B. Mapping new custom fields
C. Form submission
D. Opening an email
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