Pick two statements that describe Segmentation rules:
A. Retroactive
B. Snapshot in time
C. Constantly running
D. Focus on building lists
If there isn't necessarily a reason to remove a prospect from a contact list, the best automation to use is:
A. Automation Rule
B. Completion Action
C. Dynamic List
D. Segmentation Rule
Once a filter is set up it immediately goes into effect. True or False?
A. True, However it's important to remember that the filter will only work on new visitors.
B. True, it will work on both new visitors and retroactively
C. False, the filter won't go into effect until the next business day.
D. False, the filter will only work on previous visitors and will not be applied to new visitors.
What is true about completion actions? [Choose two answers]
A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions can be criteria based.
D. Completion actions will not execute for image files.
A page view will cause a prospect record to sync between Pardot and your CRM - Choose all that apply.
A. True, if that action is set to adjust the prospect score.
B. True, if that action is NOT set to adjust the prospect score.
C. False, if that action is NOT set to adjust the prospect score.
D. False, if that action is set to adjust the prospect score.
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.
How should the data be imported?
A. Import unavailable prospects in Pardot; perform permission pass.
B. Import all prospect data and create a suppression list.
C. Import only the list of mailable prospects in Pardot.
D. Import unmailable prospects in Pardot; mark as global opt-out.
How often can prospects be added to a drip program?
A. Continually. They will start at the beginning of the drip.
B. Continually. They will start at the end of the drip.
C. Only while the drip is paused.
D. Only before the drip is started.
Which pardot asst would an administrator create in order to display a schedule of sessions for an upcoming event without collecting information from those who visit?
A. Email template with a embedded into the HTML.
B. Engagement program with event details
C. landing page with a form
D. landing page without a form
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition.
To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements.
*
Prospects with no Engagement custom field value should be added to the Training Engagement Program
*
If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program
What steps should Lenoxsoft take to achieve these requirements?
A. Create an automation rule with the criteria :: Prospect custom field : engagement :: blank :: Action if :: Add to List Create a completion action with the criteria :: Webinar :: Successful and Custom Prospect custom field :: engagement :: engaged :: Action of :: Remove from list
B. Create an automation rule with the criteria :: Prospect custom field : engagement :: blank :: Action if :: Add to List Create a dynamic list with the criteria :: Webinar :: Successful and Custom Prospect custom field :: engagement :: engaged :: Action of :: Remove from list
C. Create an automation rule with the criteria :: Prospect custom field : engagement :: blank :: Action if :: Add to List Create a segmentation rule with the criteria :: Webinar :: Successful and Custom Prospect custom field :: engagement :: engaged :: Action of :: Remove from list
D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
Filters allow you to _________ certain types of visits, clicks, or other actions from your campaign results and email notifications.
A. Include
B. Exclude
C. Sort
D. Describe
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