By tying your Google Adwords account into your CRM opportunities, what can the connector calculate? (Select all that apply.):
A. Marketing ROI
B. Cost per sales
C. Cost per opportunity
D. Cost per vetted prospect
How can you set a prospect's first touch campaign?
A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.
A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated mth that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
A. Completion Action
B. Page Action
C. Automation Rule
D. Dynamic List
What is a capability only available to Admin users?
A. Creating Folders
B. Creating Connectors
C. Creating Page Actions
D. Importing Prospects
What is true about scoring? [Choose one answer]
A. Pardot comes with a scoring model that cannot be adjusted or changed.
B. Pardot will automatically assign prospects a score from F- to A+.
C. Salesforce opportunities can influence a prospect's score.
D. It is not possible to reset a prospect's score to 0.
Which two scenarios does Pardot track an HTML email open? Choose 2 answers
A. A prospect replies to a text email.
B. A link is clicked on a text or HTML email.
C. Images are downloaded on an HTML email.
D. A recipient views a text email in their inbox preview pane.
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads reengaged prospects to a promotional offer.
B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email? Choose 3 answers
A. Check the Profile tab to make sure the prospect has the right drip program profile.
B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.
What action will occur in Pardot?
A. A new visitor record will be created.
B. A new Account will be created.
C. No new record will be created.
D. A new prospect record will be created.
What type of fields are not supported by the Pardot sync?
A. Record Type fields
B. Formula fields
C. Number fields
D. Geolocation fields
E. Text Area (rich) fields
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