When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]
A. Use Salesforce's value
B. Use Pardot's value
C. Use the most recently updated record
D. All of the above
Which standard connectors can be activated in Pardot [Choose two answers]
A. Survey Monkey
B. Youtube
C. GoToWebinar
D. Olark
What is the minimum requirement is user a needs to know about a Salesfiorce field on order to map is to a custom field. to Prospect?
A. Field tags
B. Field name
C. Field values
D. Field type
Your clients product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. Your client uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew.
Your client wants to automate this process with an engagement studio that can do the following:
*
Adds/Removes prospects to the engagement studio based on renewal status
*
Sends a series of emails to renew their subscription
*
Gives sales continuous insights to prospect engagement
Based on the above criteria what would you recommend to your client?
A.
Build dynamic list add criteria as Contact as blank add action as notify assigned user
B.
Build dynamic list add criteria as Contact as Renewed add action as notify assigned user
C.
Build automation Rule add criteria as Contact as blank add action as notify assigned user
D.
Build automation Rule add criteria as Contact as Renewed add action as notify assigned user
How can a prospect's score be changed?
A. Through automation rules.
B. Through scoring model changes.
C. Through completion actions.
D. All of the above.
A Pardot administrator wants to continuously add prospects to a Salesforce campaign when they meet the
following criteria:
Fill out a specific form
Live in the state of California
Have an Assigned User of";John Smit";
Why should an automation rule be used as opposed to a segmentation rule?
A. An automation rule performs a one-time action of all prospects that match the criteria.
B. An automation rule performs an action unlike segmentation rules.
C. An automation rule continuously adds and removes prospects from the rule.
D. An automation rule continuously applies the action for prospects that match the criteria.
Your clients ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
A. Profile: Criteria Name // Job Title = C-level // with grade adjustment 3/3 Criteria Name // Job Title = Manager // with grade adjustment 2/3 Company Size // with grade adjustment 3/3 Department // with grade adjustment 3/3
B. Profile: Criteria Name // Job Title // with grade adjustment 3/3 Company Size // with grade adjustment 3/3 Department // Tech // with grade adjustment 2/3 Department // Finance // with grade adjustment 2/3
C. Profile: Criteria Name // Job Title = C-level // with grade adjustment 2/3 Criteria Name // Job Title = Manager // with grade adjustment 2/3 Company Size // with grade adjustment 3/3 Department // with grade adjustment 2/3
D. Profile: Criteria Name // Job Title = C-level // with grade adjustment 2/3 Criteria Name // Job Title = Manager // with grade adjustment 1/3 Company Size // with grade adjustment 3/3
E. Department // with grade adjustment 3/3
You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?
A. Set them up as a Marketing user and then control how many emails can be sent.
B. You can't send one-to-one emails out of Pardot.
C. Set them up as a one-to-one email user only
D. Set them up as a Sales user in Pardot
An Administrator needs to export a list of all of the prospects who completed the form on the "Request a Demo landing page. Where can this list be exported? Choose 2 answers
A. "Request a Demo" form overview page
B. "Request a Demo" landing page overview page
C. Forms report for the "Request a Demo" form
D. Landing page report for the "Request a Demo" landing page
What enhanced features are available within the advanced email reporting?
A. Adds spam analysis, subject line previews, and email rendering previews
B. Subject line previews and email rendering previews
C. Adds spam analysis, dynamic content previews, subject line previews, email rendering previews, and head mapping.
D. Adds spam analysis, subject line previews, email rendering previews, engagement reporting, and email client reporting
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