Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
A. Export Email Allowlist
B. IP Allowlist
C. Identity Verification
D. Audit Trail
Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers
A. Goal target statistics are stored in a data extension.
B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in
emails.
What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile Analytics
D. Web Analytics Connector
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
A. Select `Identity Verification'
B. Select `Enable Audit Trail Data Collection'
C. Deselect `Exclude API Users From Password Expiration'
D. Deselect `Enable Username and Password for Web Services'
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
1.
Use SmartCapture forms to write data into event registration data extensions.
2.
Cross-reference the records in each registration data extension with corresponding invitation email sends.
3.
Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
1.
Customer data (email address, first name, last name...).
2.
Event registration (email address, event ID, event name, event type, venue ID...).
3.
Venue details (venue ID, venue name, venue address...).
4.
Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers.
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
A. Use the exact filename used for the trigger in the import File Activity
B. Make sure the file is placed on the correct subfolder within the SFTP
C. Make sure the filename has a date stamp to avoid duplication
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
A. Use Proof instead of [PREVIEW]
B. Add [PREVIEW] to the subject line validation list
C. Require several campaign approvals
D. Wrap the subject line with AMPscript
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration?
A. Branding for each business units' profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers are automatically created for each business unit connected through Multiorg
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
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