Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 151:

  Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers

  A. Apply an appropriately-scoped Data Retention period

  B. Add custom fields not included in the Send Log Template

  C. Log attribute data necessary for auditing communications

  D. Log all variable data captured in emails at send time

  E. Set the period to a fixed date in the Data Retention Policy

  Correct Answer: ABC

• Question 152:

  Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

  Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  A. IP Whitelisting

  B. Field Level Encryption

  C. Advanced Audit Trail

  D. Single Sign on Authentication

  Correct Answer: A

• Question 153:

  Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

  How should this setup be achieved?

  A. Child business unit SFTP user should be created

  B. Copy the parent SFTP user into each child business unit

  C. Each business unit should have multiple SFTP users

  D. All child business units should have an individual SFTP user

  Correct Answer: D

• Question 154:

  Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.

  Which error code would the file contain for this record?

  A. Restricted Values

  B. List Detective

  C. Invalid Email Address

  D. Skipped Records

  Correct Answer: B

• Question 155:

  Which three options determine when a contact could enter a journey? Choose 3 answers.

  A. Re-entry at any time

  B. Re-entry by attribute

  C. Re-entry by date

  D. No re-entry

  E. Re-entry only after exiting

  Correct Answer: ADE

• Question 156:

  A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.

  Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

  A. Remove nonessential data for marketing purposes.

  B. Identify and assign appropriate keys to tie records together.

  C. Normalize data and fields to prevent redundancy.

  D. Ensure all available data is included.

  E. Ensure every data source has a sendable field.

  Correct Answer: ABC

• Question 157:

  Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

  Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data? Choose 2 answers

  A. Text

  B. Decimal

  C. Number

  D. Boolean

  Correct Answer: AB

• Question 158:

  A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

  How could the admin ensure send data is recorded?

  A. Send logging is enabled for the send

  B. Correct Send Log template is selected

  C. Send Logging is available for A/B tests

  D. Data retention settings is specified

  Correct Answer: A

• Question 159:

  Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

  What would be achieved with SAP?

  A. Image URLS are wrapped with the appropriate brand URL

  B. The out-of-the-box profile center will display NTO branding

  C. A different click domain can be used for each brand

  D. A Dedicated IP is automatically warmed up

  Correct Answer: A

• Question 160:

  NTO wants to copy journeys across business units.

  What could be used to replicate journey structure so it can be easily recreated in another account?

  A. Journey Templates

  B. Deployment Manager

  C. Journey Extracts

  D. Copy activities

  Correct Answer: B