Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 41:

  A publishing company has presented the following:

  1.

  A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

  2.

  A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

  3.

  The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers

  A. Suppression list

  B. Data Filter

  C. Triggered Send

  D. Template-based emails

  E. Automation StudioTerm

  Correct Answer: BDE

• Question 42:

  NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

  Which three values could be used as personalization strings in query string parameters? Choose 3 answers

  A. Product Code

  B. Application ID

  C. Subscriber ID

  D. Email Address

  E. Name

  Correct Answer: ABC

• Question 43:

  A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

  Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

  A. Content Creator and Marketing Cloud Viewer

  B. Analyst and Marketing Cloud Viewer

  C. Data Manager and Analyst

  Correct Answer: C

• Question 44:

  While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

  1.

  Insufficient User Permissions. You have not been designated as an integrated

  2.

  Marketing Cloud User. Contact your system administrator.

  3.

  The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.

  What action should correct the issue?

  A. Apply the appropriate user mappings in the CRM configuration.

  B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.

  C. Reset all user passwords to force new tokens

  D. Apply the marketing Cloud for AppExchange User option as well

  Correct Answer: A

• Question 45:

  A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

  what should the admin do to fix the issue?

  A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

  B. Make sure the team has a date stamp to avoid duplication

  C. Make sure the files placed on the correct subfolder within the SFTP

  D. Use the exact file name used for the trigger in the Import File Activity

  Correct Answer: A

• Question 46:

  A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

  Which two responses articulate proper IP warming? Choose 2 answers

  A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

  B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

  C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.

  D. IP ramp -up is important to establish a positive sender reputation.

  Correct Answer: AD

• Question 47:

  A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

  1.

  Emails will be built using a custom dynamic template for these messages.

  2.

  Links will vary over time and across campaigns.

  3.

  Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

  4.

  Retargeting messages will dynamically populate content based on regional market.

  In order for this solution to be viable, which skill set does the customer team need to possess?

  A. AMPscript

  B. SSJS

  C. SQL

  D. HTML

  Correct Answer: A

• Question 48:

  What are entry source types for Journey Builder?

  A. Data Extension, CloudPages, Email List, API Event

  B. Data Extension, Audience Studio, API Event, Date Based Event

  C. Data Extension, Email List, API Event, Date Based Event

  D. Data Extension, Salesforce Community, GA360, Email List

  Correct Answer: B

• Question 49:

  To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

  What action should be taken?

  A. Configure the business unit data retention setting to 12 months

  B. Configure the Enterprise wide default retention to one year

  C. Set inactive data to be automatically cleared after one year, but is recoverable

  D. Apply a Row Based Retention to each data extension as it is created, set to 12 months

  Correct Answer: D

• Question 50:

  A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

  Which functionality would allow this?

  A. Parameter Manager

  B. Web and Mobile Analytics

  C. Advertising Studio

  D. Personalization Builder

  Correct Answer: A