Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 31:

  Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

  A. Google Analytics 360

  B. Collect Tracking code

  C. Conversion Tracking

  D. Web and Mobile Analytics

  Correct Answer: B

• Question 32:

  How are publication lists used in the Marketing Cloud?

  A. To send communication to all subscribers, regardless of opt -in status.

  B. To manage subscribers in guided and triggered email sends.

  C. To build dynamic content rules by subscriber type.

  D. To allow subscribers to opt-down/out instead of unsubscribing from all.

  Correct Answer: D

• Question 33:

  Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

  What feature should be recommended?

  A. Einstein AI

  B. Interaction Studio

  C. Datorama

  D. Google Marketing Platform

  Correct Answer: C

• Question 34:

  A user asks a Marketing Cloud admin to update and increase their session timeout setting.

  Which three considerations should the admin review before making this update? Choose 3 answers

  A. Frustration of users upon timeouts

  B. Best practice suggests a 20-minute timeout setting

  C. Security risk of unauthorized users for longer timeout settings

  D. Change impacts all users

  E. Typical length of time users spend in Marketing Cloud

  Correct Answer: BCD

• Question 35:

  A customer has an eCommerce site and imports data into three data extensions daily:

  Orders, Order_Details, and 'Products.

  The data extensions contain the following information:

  1.

  Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal

  2.

  Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

  3.

  Products: ProductId, SKU, Name, Description, Cost, Price Which two actions should be taken in Data Designer? Choose 2 answers

  A. Create a one-to-one relationship between the contact record and Order Details.

  B. Create a one -to -many relationship between Orders and Order_Details.

  C. Create a one-to-one relationship between Orders and Order_Details.

  D. Create a one-to-one relationship between Order_Details and Products.

  Correct Answer: BD

• Question 36:

  A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:

  1.

  Customers contains information about subscribers including Email Address, First Name, Last name.

  2.

  Orders contains information about the orders and includes the unique identifier of the customer

  In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

  A. Link the Customers data extension to the data model using Customer ID

  B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

  C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship

  D. Link the Customers data extension to the data model using Email Address

  Correct Answer: AC

• Question 37:

  Northern Trail Outfitters has a mobile app.

  Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

  A. Journey Builder

  B. Contact Builder

  C. MobileConnect

  D. MobilePush

  Correct Answer: AD

• Question 38:

  A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

  Which feature would the admin use to meet this requirement?

  A. Tokenized Sending

  B. List Sending

  C. Field Level Encryption.

  D. Distributed Marketing Sends.

  Correct Answer: A

• Question 39:

  A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and

  75,000 mobile subscribers.

  Why would the total contact count be less than the total number of contacts from all data sources?

  A. Synchronized contacts are only counted after sending

  B. Only active email subscriber are counted.

  C. Mobile subscribers are not counted as contacts.

  D. There are overlapping contacts in each of the channel

  Correct Answer: B

• Question 40:

  A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units. How would the admin assign users to the business units?

  A. Give permissions to users at top-level account to assign their own business units.

  B. Search for the individual user, select their name, and click Manage Business Units.

  C. Search for the individual user, select their name and click Edit Business Units.

  D. Re-import the users to update their assigned business units

  Correct Answer: D