Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 161:

  Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

  How should NTO create a new user to fill in?

  A. Delete the campaign manager's user and create a new user

  B. Disable the campaign manager's user and create a new user

  C. Transfer the campaign manager's permissions to a new user

  D. Deactivate the campaign manager's license and assign it to the new user

  Correct Answer: B

• Question 162:

  Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

  What would the decrypted data be after the File Transfer Activity completes?

  A. Selected SFTP folder

  B. Original SFTP folder

  C. Target Data Extension

  D. Safehouse

  Correct Answer: A

• Question 163:

  Which two statements are correct about Send Logging? Choose 2 answers

  A. Send Log data extensions are archived automatically based on retention settings.

  B. AMPscript can be used to pull data from Send Logs for use within emails.

  C. SQL Query Activities can reference Send Logs in combination with system data views.

  D. A business unit can support up to three Send Logs.

  Correct Answer: BC

• Question 164:

  A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

  Individuals should only be allowed to enter once, and the winner will be selected randomly.

  All entrants receive a follow-up email after the trade show asking them to confirm their opt- in for a monthly newsletter.

  Which two components are appropriate for this solution?

  Choose 2 answers

  A. Microsite with Web Collect to store entrants on a data extension.

  B. Microsite with Smart Capture to store entrants on a data extension.

  C. Send Email Activity with a link to a subscription center.

  D. Data Extension with double opt-in status defined.

  Correct Answer: BD

• Question 165:

  A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

  Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

  A. Bitly URL Shortener

  B. Facebook ad manager

  C. Login detail for each social media account

  D. Google URL shortner

  Correct Answer: AC