Salesforce Salesforce Certifications MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 21:

  What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

  A. Preference Center link and physical mailing address

  B. Business name and a link to the business website

  C. Business name and physical mailing address

  D. Preference Center link and a link to the business website

  Correct Answer: A

• Question 22:

  Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

  Which two terms would they add to their website to accomplish this? Choose 2 answers

  A. Collect Code

  B. Recommendation Code

  C. Conversion/Cart Code

  D. Email Conversion Code

  Correct Answer: B

• Question 23:

  A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?

  A. CSV download of bounce data in My Tracking

  B. Automation Studio Tracking Extract

  C. Automation Studio Query Activity

  D. Discover Deliverability Complaint Rate Report

  Correct Answer: B

• Question 24:

  What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

  A. Open and click activity are tracked in either version.

  B. The email will avoid detection by various SPAM filters.

  C. An auto-generated text version will be sent with your HTML email.

  D. A custom text version will be sent with your HTML email.

  Correct Answer: AC

• Question 25:

  A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

  Which feature should be utilized to make this happen?

  A. Publication Lists

  B. Subscriber Keys

  C. Profile Center

  D. Send Logging

  Correct Answer: A

• Question 26:

  A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

  Which two standard roles should be selected for the new user? Choose 2 answers

  A. Marketing Cloud Security Administrator

  B. Administrator

  C. Data Manager

  D. Marketing Cloud Administrator

  Correct Answer: BD

• Question 27:

  A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

  What are the effects of the click to the subscriber's status?

  A. Status is changed to Active and the bounce count is unchanged

  B. Status is changed to Held for 72 hours and the bounce count is set to Zero

  C. Status remains as Bounced the bounce count is unchanged

  D. Status is changed to Active and the bounce count is set to Zero

  Correct Answer: D

• Question 28:

  Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

  What feature could be used to solicit website feedback without navigating away from the email?

  A. CloudPage forms Content Block

  B. Email Form Content Block

  C. Dynamic Content Block

  D. Reference Content Block

  Correct Answer: B

• Question 29:

  What storage model should be used if a subscriber has more than one value for an attribute?

  A. Profile Attribute

  B. Data Extensions

  C. Publication Lists

  D. Lists

  Correct Answer: B

• Question 30:

  A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.

  Which two data would still exist in the account? Choose 2 answers

  A. Contact-specific data at the job level

  B. Contact data in non-sendable data extensions

  C. General tracking data at the job level

  D. Contact data in sendable data extensions

  Correct Answer: BC