Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 41:

  A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?

  A. Footer

  B. Email Body

  C. Envelope Content

  D. Link Content

  Correct Answer: C

• Question 42:

  A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

  A. Scheduled Send Emails

  B. Predictive Email

  C. JourneyBuilder

  D. Automation Studio

  Correct Answer: D

• Question 43:

  Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement. What should they use to access the historical engagement data?

  A. SQL activity using data views

  B. Audit Trail extract

  C. Tracking Data extract

  Correct Answer: C

• Question 44:

  Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

  A. SQL Query activity

  B. Data Extract activity

  C. Filter activity

  D. Segment activity

  Correct Answer: AC

• Question 45:

  NTO completed a data reviewprocess and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?

  A. SQL query activities

  B. Data filter

  C. Filter activity

  D. Filtered group

  Correct Answer: C

• Question 46:

  A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?

  A. List unsubscribe

  B. Profile attributes

  C. Publication lists

  D. Suppression lists

  Correct Answer: C

• Question 47:

  A Marketer developed an email with personalized content based on 5 geographical regions;

  Northwest - Static Image; Southwest - Image carousel

  Central - No content; Northeast - Static image; Southwest - Coupon;

  How many dynamic content rules need to be created to accomplish this?

  A. 3

  B. 6

  C. 4

  D. 5

  Correct Answer: A

• Question 48:

  A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

  What should the marketer doto ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

  A. Save the data extension in the Test Folder.

  B. Create the data extension as 'Is Testable'.

  C. Associate the data extension to the Campaign.

  Correct Answer: B

• Question 49:

  Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.

  An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.

  Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

  A. Suppression List

  B. Exclusion Script

  C. Domain Exclusion List

  D. Exclusion List

  Correct Answer: D

• Question 50:

  A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this?(Choose 2)

  A. Ensure that the data extension contains a primary key

  B. Select the update type Add and Update

  C. Select the update type Overwrite

  D. Select the update type Add Only

  Correct Answer: AB