Northern Trail Outfitters (NTO) is concerned its sender reputation may have been impacted recently. NTO wants to review if it is stemming from a recent import of subscribers.
Which metric should the Marketing Cloud email specialist analyze as a possible indicator of bad sender reputation?
A. Send volume
B. Block bounces
C. Click rate
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers. Which action follows best practices to increase subscribers?
A. Collect emails at offline activities, including in stores.
B. Send an SMS to NTO's entire customer database with a link to subscribe.
C. Send an email to NTO's entire customer database asking for referrals.
A marketer is preparing to send out the weekly newsletter, but they’re unable to see the email address that they would like to send from. Where should a marketer go to see a list of ell email addresses and domains that are verified for sending?
A. From Address Management
B. Domain SSL Certificates
C. Send Classifications
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs. Which tag should NTO add to the HTML element to differentiate the links?
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A. Scoring Split
B. Frequency Split
C. Path Optimizer
A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units. How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A. Make a copy in each business unit to allow local edits.
B. Select the View and Send permission option.
C. Select the Edit Globally permission option.
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?
A. Continue monitoring the bounce rate for changes.
B. Ensure email is CAN-SPAM compliant.
C. Remove the bounced addresses before the next send.
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should the email specialist use to ensure the exclusion is updated before the audience query runs?
A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. In the step with the two SQL activities, place a wait step between them.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
A. Subscriber Key
B. Subscriber Attributes
C. Primary Key
D. System Preferences
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journeyafter a purchase is made on its website.
Which type of activity should be used?
A. Engagement Split
B. Behavioral Trigger
C. Wait Until Event
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