Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 31:

  Which feature cansegment on behavioral data?

  A. Data Filter

  B. Data Extension

  C. Import Activity

  D. Tracking

  Correct Answer: A

• Question 32:

  Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

  Which solution should make locating appropriate images easier?

  A. Configure Eastern Content Tagging to automatically tag stock art.

  B. Import a metadata tag index for the stock art so the images are searchable

  C. Select categories and content type from the import dropdown when importing images.

  Correct Answer: A

• Question 33:

  A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

  A. Set Data Retention in the Properties of the data extension to delete records older than 30 days.

  B. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

  C. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.

  D. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

  Correct Answer: A

• Question 34:

  The Northern Trail Outfitters product clearance sale email contains manyitems with similar product URLS.

  Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

  A. Link Help Text

  B. Link Conversion Tracking

  C. Link Tooltip

  D. Link Tracking Alias

  Correct Answer: C

• Question 35:

  Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builderactivity should be used?

  A. Engagement Split

  B. Filter Activity

  C. Decision Split

  D. Random Split

  Correct Answer: C

• Question 36:

  A customer requested Northern TrailOutfitters NOT record any clicks or opens performed by them. What should be configured to ensure compliance with this request?

  A. Exclusion Script

  B. DoNotTrack Attribute

  C. Consent Management

  Correct Answer: B

• Question 37:

  Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails. What best practice should NTO employ?

  A. Use one file type for all images in the email.

  B. Keep total weight with images at 800KB or lower.

  C. Increase DPI and file size for image display.

  D. Rely on image-only emails to engage subscribers

  Correct Answer: B

• Question 38:

  If you don't have the option for offline tactics what could you consider? (Select 3)

  A. Require email to create an account on website

  B. Registration with incentive on website

  C. Drive online loyalty program registration requiring email address

  D. Promote content via social media that does not requires email registration to access

  Correct Answer: ABC

• Question 39:

  Which actions are takenwhen a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

  A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications

  B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level

  C. The subscriber is automatically unsubscribed from the business unit from which the send originated

  D. The subscriber is automatically unsubscribed from the list from which the send originated

  Correct Answer: A

• Question 40:

  Northern Trail Outfitters wants tocreate a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers. Mow should their data extension be set up?

  A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

  B. Create a data extension with email address, reply date, and response fields as nullable.

  C. Create a data extension with email address, reply date,and response fields as non- nullable.

  D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

  Correct Answer: C