Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
A. Web Paste
B. Text only
C. Template Based
D. HTML Paste
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool bestdoes this?
A. Einstein Copy Insights
B. Einstein Email Recommendations
C. Einstein Messaging Insights
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility ofsomeone unsubscribing during the testing process?
A. Create a version of the email that does not include the unsubscribe link.
B. Deselect the option to Enable System Generated Links in the Test Send.
C. Send to a Test Data Extension via the Send Flow.
D. Send the marketing team a link to the Subscriber Preview of the email.
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honorbranding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers
A. Style alt text for when images do not display automatically.
B. Add background colors that match branding.
C. Use custom corporate font to match theirbrand.
D. Make the email completely image based.
A marketer wants to grow the company's email subscriber list viasocial channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
A. Provide and opt-in checkbox on the mobile app registration form
B. Promote content on social channels that requests an email address
C. Search Facebook fans' profiles for mail addresses
D. Send unsolicited requests on Twitter to sign up for email
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
A. Send generic content toappeal to all audiences.
B. Send multiple emails a day to keep the brand top of mind.
C. Set cadence expectations up front with subscribers.
D. Use subscriber data to dynamically populate email content.
Which statement regarding editing an email template is true? (Choose 2)
A. Updating an email to reflect changes made in itstemplate can be done in the email properties
B. Changes to a template cannot be made once it is saved in the application
C. Changes to a template are automatically inherited in emails built from that template
D. A template does not automatically affectemails created from that template
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
A. Images showing how the email rendered on different devices
B. Number of clicks from mobile devices
C. Performance data on the Overview tab
D. Subscribers who click on a specific link
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3) A. An import activity can be executed manually
B. The import activity is under Subscribers in the Email Application
C. An import activity can be used in an automation created in Automation Studio
D. The file for an import activity must be placed in a folder on a FTP site
E. The filefor an import activity can be on a desktop computer
A marketer created dynamic content for an upcoming campaign thatrenders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?
A. Select the "Preview" tab within the Classic Content tool.
B. Create auser-initiated email to send to the list of subscribers.
C. Use the Test Send tool to trigger copies of the email.
D. Using the Subscriber Preview tool, cycle through the list of subscribers.
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