Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 171:

  NTO has a small catalogue of items featured in companyemails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

  A. createand AP drivento put the data directly into data extension when any data is changed.

  B. create a schedule automation that runsevery 15 min to import the file multiple times a day.

  C. create a file drop automation to import the files when placed on thespecific directory on the .... FTP.

  D. create a schedule automation to import the file and send two email each time when changes were detected.

  Correct Answer: C

• Question 172:

  A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but theoption is unavailable. Why would the marketer be unable to configure a holdback audience?

  A. The Journey is a one-time scheduled send.

  B. Holdback audiences are only available for A/B Tests.

  C. The journey is scheduled to repeat.

  D. Holdback audience cannot be used for subject lines tests.

  Correct Answer: D

• Question 173:

  Northern Trail Outfitters (NTO) wants to implement asingle-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?

  A. Contact Builder

  B. Automation Studio

  C. Journey Butter

  Correct Answer: A

• Question 174:

  Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval. What feature should the NTO marketing team employ?

  A. Standard Workflow Approval

  B. Content Detective

  C. Preview Tab

  D. Two-Step Workflow Approval

  Correct Answer: C

• Question 175:

  What information and data about the performance of an individual send can be exported from the tracking details?

  A. Subscribers who click on a specific link

  B. Images showing how the emailrendered on different devices

  C. Number of clicks from mobile devices

  D. Performance data on the Overview Tab

  Correct Answer: AC

• Question 176:

  The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?

  A. Create a Filter Activity in Automation Studio to combine the two data extensions.

  B. Build a Group based on a Data Filter to combine the two data extensions.

  C. Export both data extensions and import into a new data extension.

  D. Populate a dataextension using an SQL Query Activity in Automation Studio.

  Correct Answer: C

• Question 177:

  A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are two benefits of ensuring field lengths are accurate? (Choose two.)

  A. To ensure data integrity

  B. To determine the correct data type

  C. To optimize import process speed

  D. To save the data extension

  Correct Answer: AD

• Question 178:

  A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

  A. A User initiated Email

  B. A Simple Send Email

  C. A recurringSend Schedule via Guided Send

  D. A Transactional Send Classification

  Correct Answer: C

• Question 179:

  An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability. Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

  A. Einstein Engagement Frequency

  B. Send Throttling

  C. Sender Authentication Package

  Correct Answer: B

• Question 180:

  Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with thesubject line "NTO Spring Sale."

  What feature should be used to target these members?

  A. Email Send Report

  B. Group Refresh

  C. Engagement Split

  D. SQL Query Activity

  Correct Answer: C