Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 191:

  The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

  At a minimum, which activities should be configured in Automation Studio to meet their requirements?

  A. SQL Query, Data Extract, File Transfer

  B. SQL Query, Filter, Data Extract

  C. Filter, Data Extract, File Transfer

  Correct Answer: C

• Question 192:

  Where can a marketer see the performance summary of a recent email send?

  A. Summary tab

  B. Job Links tab within Tracking

  C. Overview Tab within Tracking

  D. Send Performance Tab

  Correct Answer: C

• Question 193:

  Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remindmembers to purchase the snack box subscription before the 90-day trial ends.

  Which tool is recommended for this scenario?

  A. Playbooks/Journey builder

  B. Guided Send

  C. Triggered Emails

  D. Automation Studio

  Correct Answer: D

• Question 194:

  A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.

  What are twoeffective methods to acquire new subscribers? Choose 2 answers

  A. Require customers to provide their email address when calling customer service.

  B. Create an in-store SMS campaign that offers a discount for opting in.

  C. Have customers opt in to email before they can shop online.

  D. Ask for an email address when a customer makes a purchase in-store.

  Correct Answer: BD

• Question 195:

  A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.

  What tool will produce this audience?

  A. SQL Query Activity

  B. Audience Builder

  C. Filters

  D. Send Flow

  Correct Answer: C

  to segment subscribers who have a value of EMEA in the Region Attribute, the marketer should use Filters in Salesforce Marketing Cloud. The choice of Audience Builder might be more appropriate for more complex segmentations involving multiple criteria and data sources.

• Question 196:

  When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

  A. A call to action can be text or an image based button

  B. A call to action should be direct and action-oriented

  C. A call toaction below the fold performs best

  D. Text buttons receive more clicks than graphics

  Correct Answer: CD

• Question 197:

  An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

  A. Attribute, Value, Operator, Content

  B. Lists, Value, Operator, Images

  C. Preferences, Value, Operator, Lists

  D. Customers, Value, Operator, Content

  Correct Answer: A

• Question 198:

  A marketer plans to send a transactional email.

  Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

  A. The subject line contains a promotion toentice the recipient.

  B. The email body presents the transactional content prior to any commercial content.

  C. The email body presents any commercial content prior to the transactional content.

  D. The email confirms a transaction between the recipient andsender.

  E. The subject line is transactional in nature and non-promotional.

  Correct Answer: BDE

• Question 199:

  A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

  A. Content detective

  B. Link detective

  C. Email Validation

  D. Send Preview

  Correct Answer: A

• Question 200:

  Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

  Which feature provides a way to automatically maintain a data extension's records?

  A. Delete Filter Activity

  B. Contact Delete

  C. Data Retention Policy

  Correct Answer: C