An email marketer is creating an email to promote the new Northern trail Outfitters mobile app. Which text should be used for the call-to-action button to drive the most engagement?
A. Download now
B. Download out new mobile app here
C. Out new mobile app
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP. How should the automation beconfigured to run?
A. Schedule the automation to run hourly.
B. Trigger the automation via API.
C. Use a File Drop starting source.
Northern Trail Outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resource provides data on all versions of a specific journey's cross-channel performance data?
A. Email Analytics Tile
B. Journey History
C. Journey Analytics Dashboard
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement. Which two practices should the marketing manager employ? (Choose two.)
A. Offer a special discount for opening the email.
B. Use a large sample size.
C. Waitat least 24 hours before declaring a winner.
D. Test multiple variations concurrently.
A customer wants to automate nightly imports and alsohave the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?
or
What should be configured in the Marketing Cloud account?
A. File Transfer
B. Data Loader
C. Enhanced SFTP
D. Encrypted SFTP
Northern Trail Outfitters (NTO) is going through IP address warming and would like to understand the metrics of the email sends on a domain level.
Which out-of-the-box report should NTO use to get this information to refine to its sending methods?
A. Email Performance by Domain
B. Recent Email Send Summary
C. Email Sends by User
A marketing manager notices emails cluttered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within a content slot?
A. Limit Content Block types allowed in Template Content Areas.
B. Under user permissions, select limited template access.
C. Limit the images that can be selected in each Template.
Northern Trail Outfitters has Content Builder Approvals enabled. An email is approved and scheduled, but an error is found that was missed by the approver. What action should be taken to prevent the email from sending?
A. Cancel the scheduled send
B. Refresh the email before it is sent
C. Withdraw approval of the email
D. Make needed change to the email
Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends. What could be causing this spike in bounces?
A. They have sent too many emails recently around the same promotion.
B. They sent on a day with high email volume like black Friday.
C. They used "FREE" in the promotional content.
D. They sent to a large number of unengaged subscribers.
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data could subscribers easily update via the default Profile Center? (Choose two.)
A. Order History
B. Email Address
C. Data Extension Fields
D. List Attributes
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