A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks. Which two A/?test options should be used? (Choose two.)
A. The test administrator manually selects the version to send to the remainder.
B. The test administrator selects the desired audience test segment sizes.
C. The system automatically sends the winning version to the remainder audience.
D. The test administrator chooses which subscribers to place in each audience.
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns
and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
A. SQL Query Activity
B. Post to Facebook
C. Send SMS
D. Decision Split
E. Wait By Duration
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature allows NTO to easily target this segment?
A. List Detective
B. Smart Capture
C. Filtered Group
D. Publication List
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber
clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)
A. Subscriber can choose to be unsubscribed from all NTO publications.
B. Subscriber can choose which publications to unsubscribe from.
C. Subscriber can choose to be removed from the data extension.
D. Subscriber can choose to resubscribe to the list used for the send.
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?
A. Automates the template creation process
B. Automates the flow of creating email messages
C. Provides advanced content personalization
D. Inserts responsive content based on the user's viewing device
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A. Select the data type as Text
B. Set a custom maximum length of six
C. Create restricted values
D. Select the attribute as required
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. Which tool should be used?
A. Send Flow
B. Automation Studio
C. Content Builder
D. Contact Builder
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks. Which area of the application should provide this data?
A. Send Performance Tab
B. Email Overlay View
C. Tracking Conversions Tab
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different emailclients. Which tool should the marketer use?
A. Content Detective
B. Test Send
C. Send Preview
Which feature would a marketer use to build a Send Classification? (Choose 2)
A. Custom Profile Center
B. Delivery Profile
C. Reply Mail Profile
D. Sender Profile
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