Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 231:

  What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

  A. they are like Suppression lists; list of subscribers that don't want to receive your communications.

  B. subscribers who have astatus (active, bounced, held, unsubscribed)

  C. May be subscribers who want to continue receiving messages.

  D. You select an Exclusion List at the time of send

  Correct Answer: BCD

• Question 232:

  NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which threemethods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

  A. Local folder structure

  B. Search field

  C. Content Type filter

  D. Email Type

  E. Tags filter

  Correct Answer: ABE

  https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud- content-builder/

• Question 233:

  Northern Trail Outfitters (NTO) wants toimprove the accessibility of its email design. Which best practice should NTO employ?

  A. Reduce line spacing to fit more content on the screen and reduce scrolling.

  B. Remove role="presentation" from layout tables to support assistive technologies.

  C. Increase the font size (over 16pt) to make the content easier to read.

  Correct Answer: B

• Question 234:

  Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

  A. Subscribers who have opened an email in the past 30 days.

  B. Subscribers within a 30-mile radius of a zip code.

  C. Subscribers whohave submitted spam complaints in the last week.

  D. Subscribers who have not clicked in the past three months.

  Correct Answer: AD

• Question 235:

  Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

  A. Send earlier in the day to give subscribers more time to check email.

  B. Add a clear, brief, and urgent call-to-action.

  C. Use images, not text, to improve email look and branding.

  D. Include relevant preheader text in every email.

  Correct Answer: D

• Question 236:

  Northern Trail Outfitters wants to monitor customer status while they flow through a post- purchase journey. Which configuration is required to make decisions on this data?

  A. The entry source data extension has a primary key and subscriber key.

  B. The status data is connected to the contact in an attribute group.

  C. The Update Contact Activity is used to make status updates.

  Correct Answer: B

• Question 237:

  Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

  What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  A. Send both email and SMS to ensure subscribers get NTO's messages.

  B. Create one Entry Source for each messaging channel.

  C. Ensure source channel Is available insubscriber data.

  Correct Answer: C

• Question 238:

  Northern Trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from Journey Builder as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?

  A. API Event Entry Source

  B. CloudPagesEntry Source

  C. Contact Event Entry Source

  Correct Answer: A

• Question 239:

  Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.

  What is preventing the customer from receiving emails at their new address?

  A. The new email address is from an unsupported domain.

  B. The email address has not been updatedin All Subscribers.

  C. The customer has not opted in again with the new address.

  Correct Answer: B

• Question 240:

  Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval. What feature should they employ?

  A. Standard Workflow Approval

  B. Two-Step Workflow Approval

  C. Content Detective

  D. Preview Tab

  Correct Answer: A

  The Standard Workflow Approval allows the marketing team to implement a review process before approving dynamic emails created by partners. When a partner submits a dynamic email for approval, it goes through a standard approval process. The email is reviewed and approved by designated team members, ensuring it meets branding, content guidelines, and other quality standards.

  With the Standard Workflow Approval, the marketing team can ensure that emails created by partners are thoroughly reviewed and approved before being sent to subscribers, helping to maintain consistency, compliance, and quality in the email campaigns.