Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
A. Link Tooltip
B. Stored Content Boxes
C. Track Email Opens
D. Physical Mailing Address
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?
A. Run a Conversion Report for this tracking link
B. View Conversions tab of the email send's tracking page
C. Select Conversion Data from the Tracking menu
D. Create a Query Activity using Conversions Data View
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. Whenthey review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?
A. DoNotTtad preferences
B. Bounced contacts from previous sends
C. Suppressed contacts from contact deletion
What is a function of the Content Detective tool?
A. It helps guarantee placement of emails into the inbox
B. It helps display content in a content box
C. It helps identify spam triggers in email content and subject lines
D. It helps track customer traffic generated by content areas within a email
Northern Train Outfitters sends email orderconfirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A. Send Classification
B. Send Definition
C. Delivery Profile
D. Sender Profile
A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account hasbeen set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.
A. Create a filter and a data extension key, an interaction and a user-initiated send.
B. Create a measure and a data filter, a filter activity then use a triggered send.
C. Create a filter and a data extensionkey, an interaction and a triggered send.
D. Create a measure and a data filter, a filter activity then use a guided send.
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which three considerations did the consultant take into account when recommending a dataextension-based model over lists? Choose 3 answers
A. They have fewer than 15 data points.
B. Flexible data storage is needed.
C. They have fewer than 250,000 subscribers.
D. They are storing product and store data.
E. Journey Builder will be used.
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
A. Create dynamic content with a SQL Query activity.
B. Create a template-based email using dynamic content.
C. Create multiple versions of the email for loyaltyand non-loyalty members.
D. Create a template and lock content In the template.
If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to theemail developer to ensure the interactive form displays correctly?
A. Ensure the 'Optimize for Gmail' checkbox is selected.
B. Ensure characters in the CSS tags are limited to 16kB.
C. Ensure fallback content has been configured for Gmail.
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