Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 281:

  Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

  Which automation solutions should be set up to accommodate this request?

  A. Journey Builder and Behavioral Triggers

  B. AutomationStudio and Path Optimizer

  C. Automation Studio and Journey Builder

  Correct Answer: C

• Question 282:

  A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

  Which tool can be used to segment the data? (Choose 2)

  A. Drag and Drop Segmentation

  B. Data Extract Activity

  C. Send Definition

  D. Query Activity

  Correct Answer: AD

• Question 283:

  Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, mostimages have multiple tags that could be applied, which makes it more difficult to filter to a manageable number

  of results.

  How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

  A. Make the Customer Key more descriptive.

  B. Leverage Einstein for content tagging.

  C. Use nested tags to create hierarchies.

  Correct Answer: B

• Question 284:

  The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?

  A. A/B Testing

  B. Path Optimizer

  C. Einstain Engagement Activities

  Correct Answer: B

• Question 285:

  A marketer isasked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey. Which tool should help create this table?

  A. Automation Studio

  B. Data Designer

  C. Audience Studio

  Correct Answer: C

• Question 286:

  The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

  A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

  B. Select and configure theAutomation Studio Completion report from the Reports Catalog within the Reports application.

  C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

  D. Add a Send Email Activity to the end ofthe Automation workflow and configure it to send to a Subscriber list of IT staff.

  Correct Answer: C

• Question 287:

  A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

  A. The Customer_ID field in the Data Extension

  B. The Subscriber ID in a System Data View Table

  C. The Email_Address field in the Data Extension

  D. The Email Address Profile Attribute

  Correct Answer: A

• Question 288:

  When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code byusing the Insert Tools? (Choose 2)

  A. Email Open Tracking

  B. Stored Content Boxes

  C. Link tooltips

  D. Physical Mailing address

  Correct Answer: AC

• Question 289:

  Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year. What should NTO use to ensure the most up-to-date content is included in each email?

  A. Reference Content Block

  B. Dynamic Content Block

  C. Einstein Content Selection

  Correct Answer: B

• Question 290:

  A marketing manager wants to import the Not Sent extract into a data extension to leverage asan exclusion audience. Which steps should be configured within Automation Studio to accomplish this?

  A. Tracking Extract > Import Activity > SQL Activity

  B. Tracking Extract > Import Activity > Data Extension Extract

  C. Tracking Extract > File Transfer > Import Activity

  Correct Answer: C