Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 411:

  A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.

  Which tool should be used to execute this process?

  A. Filter Activity

  B. Data Extract Activity

  C. Automation Studio

  D. Journey Builder

  Correct Answer: C

• Question 412:

  A marketer wants to overwrite the datain a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

  A. Create an import using the Import Wizard in Automation Studio.

  B. Create an Import Activity and execute it manually.

  C. Create an importusing the Import Wizard in the Email Application.

  D. Create an Import Activity to use in a workflow in Automation Studio.

  Correct Answer: D

• Question 413:

  What single place in ContentBuilder would a marketer store CSS used in several Paste HTML Templates?

  A. Style Block

  B. Code Snippet

  C. Script Activity

  D. Free Form Code Block

  Correct Answer: A

• Question 414:

  When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.

  Which configuration should be used to ensure the exclusion is updated before the audience query runs?

  A. In the step with the two SQL activities, place a wait step between them.

  B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

  C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.

  Correct Answer: B

• Question 415:

  A marketer wants to use a filter to create a data extension that includes only records from yesterday.

  Which step should they take to ensure the data extension includes newly added records?

  A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

  B. Configure the filter DE to auto-refresh dally in properties.

  C. Schedule an automation to refresh the filter activity each day.

  Correct Answer: C

• Question 416:

  What three methods are used to import data into a data extension?

  A. API, Import Filter, and Import Activity

  B. API, Data Filter, and Import Activity

  C. Import Wizard, Data Filter, and Import Activity

  D. Import Filter, Import Data, and Automation

  E. API, Import Wizard, and Import Activity

  Correct Answer: E

• Question 417:

  Select three true statements about Content Detective?

  A. Scans subject line and email body for spam triggers

  B. Willremove invalid email address

  C. Does not scan HTML code

  D. Offers resolutions

  Correct Answer: ACD

• Question 418:

  A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

  What should they use to ensure they have fresh data for these sends?

  A. A nightly automation with a filter activity

  B. A verification step In the send automation

  C. An approval process for sending

  Correct Answer: A

• Question 419:

  Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

  What should be used to best achievethis in real time?

  A. SQL Query activities

  B. File Drop Automations

  C. APIs

  Correct Answer: C

• Question 420:

  Northern Trail Outfitters (NTO) istroubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?

  A. Triggered Send Managed Lists

  B. Global Unsubscribe List

  C. Auto Suppression List

  Correct Answer: A