Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 401:

  NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form, NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension?

  A. create a data extension with email address, reply date and response fields as non-null able

  B. crate a data extension with email address reply date and responsefields as null able

  C. create the data extension with email address as the primary key and reply date and response fields as nullable

  D. create a dataextension with email address as non-nullable and reply date and response fields as nullable

  Correct Answer: A

• Question 402:

  A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

  A. Triggered Email

  B. Test Send

  C. Guided Send

  D. User Initiated Email

  Correct Answer: A

• Question 403:

  Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.

  Which feature would provide this information?

  A. Filtered Publication List

  B. Data Filter

  C. Filtered Data Extension

  D. Measure

  Correct Answer: C

• Question 404:

  A marketer plans to send a Commercial email.

  Which two criteriashould be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

  A. Include a phone number to call.

  B. Include the mailing address of the sender.

  C. Ensure an opt-out link is present.

  D. State why the subscriber is receiving the email

  Correct Answer: BC

• Question 405:

  A customer wants to grow the number of subscribers in the account.

  Which two methods should the customer employ to acquire new subscribers? (Choose two.)

  A. Preselect email opt-in check boxes at online checkout.

  B. Add a "Sign Me Up" form to the homepage.

  C. Use a list of email addresses purchased from online vendors.

  D. Create an SMS campaign allowing customers to sign up for email.

  Correct Answer: BD

• Question 406:

  A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers.

  How should Path Optimizer be configured to handle these requirements?

  A. Place a Random Split before Path Optimizer for the pilot group.

  B. Configure a holdback group to be targeted by the winner.

  C. Select winning path three days after journey activation

  Correct Answer: A

• Question 407:

  The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

  A. Automation Studio

  B. Playbooks

  C. Data Extract Activity

  D. Filter Activity

  Correct Answer: C

• Question 408:

  TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked heroimage using the naming convention "Hero CTA".

  What are two method two ensure click behavior on these images is tracked with this naming convention.

  A. Include "Hero_CTA" in the link tooltip field for each link

  B. Add ""Hero_CTA" to the traking alias fieldfor each link

  C. Include "Hero_CTA" in the link filename for each hero Image

  D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"

  Correct Answer: BD

• Question 409:

  A marketerwants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

  A. Report results delivery location

  B. Report results file format

  C. Error report log location

  D. Date range parameters

  E. Error handling parameters

  Correct Answer: ABD

• Question 410:

  An account will be providing a unique key for each subscriber from an external system.A marketer wants to create a data extension for sending email campaigns.

  Which two steps should the marketer take when creating the data extension? Choose 2 answers

  A. In Properties, check the "Is Sendable" option

  B. Set the Email address column as Primary Key

  C. Relate the Email Address to Subscriber Key

  D. Set the column with Subscriber Key as Primary Key

  Correct Answer: AD