Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 421:

  Which file type delimiter is available in the Import Wizard? (Choose 3)

  A. Pipe

  B. Other

  C. Comma

  D. Fixed Length

  E. Tab

  Correct Answer: BCE

• Question 422:

  A marketer is completing a Send Preview based on a pre-deployment checklist.

  What task is validated during the Send Preview?

  A. Confirm that each content area specified in the dynamic content rules exists.

  B. Ensure subscriber status at the time of send is Subscribed or Bounced.

  C. Identify phrases like click here or Free that could be marked as spam.

  D. Ensure subscribers have not unsubscribed or are undeliverable.

  Correct Answer: A

• Question 423:

  Amarketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be configured? Choose 2 answers

  A. Select the update type "Overwrite"

  B. Ensure the data extension has a Primary Key

  C. Select the update type "Add and Update"

  D. Select the update type "Add Only"

  Correct Answer: BD

• Question 424:

  Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not. Which Journey Builder activity should be used7

  A. Filter Activity

  B. Random Split

  C. Decision Split

  D. Engagement Split

  Correct Answer: D

• Question 425:

  A marketer needs a quick count of records in a data extension with 'Djibouti' as the value for Country. What should they use to determine the number of matching records in the least amount of steps?

  A. Filtered data extension

  B. SQL Query

  C. Data Filter

  Correct Answer: A

• Question 426:

  A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to geta dedicated IP rather than using a shared one?

  A. Requirement to have Custom URLs on Cloud Pages

  B. Requirement to have Custom URLs on images hosted in Marketing Cloud

  C. Sending Volume > 250,000 Emails/Month

  Correct Answer: B

• Question 427:

  Which Classic content tool mirrors thelogic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

  A. Content Builder

  B. Content Detective

  C. Inbox Preview

  D. Triggered Send

  Correct Answer: B

  https://help.salesforce.com/articleView?id=mc_es_content_detective.htmandtype=5

• Question 428:

  What is a purpose of marking an attribute as hidden?

  A. The attribute is not available for CAN-SPAM compliance

  B. The attribute is not available to store data

  C. The attribute is not available to other users in the account

  D. The attribute is not available to subscribers on the Profile Center

  Correct Answer: D

• Question 429:

  An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly:Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

  A. A/B test the effectiveness of different subjects.

  B. Include information relevant to the message in the subject line.

  C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.

  D. Keep the subject text between 50 and 100 characters long.

  Correct Answer: AB

• Question 430:

  A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship. Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? (Choose two.)

  A. The email address and Subscriber Key will be added to the All Subscribers List.

  B. The Primary Key and demographic data will be added to the All Subscribers List.

  C. If the Customer_ID field does not exist on the All Subscribers List, the email send will fail.

  D. The subscriber will be added to the All Subscribers List with a status of Active.

  Correct Answer: AD