Salesforce Salesforce Certifications MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 441:

  Northern Trail Outfitters (NTO) wants to find the best style of email subject lines to drive customer engagement. Which tool should NTO use to discover the best style in its new Welcome Journey?

  A. A/B Test Content Block

  B. Path Optimizer

  C. Einstein Copy Insights

  Correct Answer: C

• Question 442:

  Northern Trail Outfitters (NTO) has a daily automation to process the previous day's promotional sign-up form submissions and write them to a data extension. NTO wants to add a check for an abnormally high number of sign-ups. Which Automation Studio activity should alert NTO to an anomaly in submission quantities?

  A. Verification

  B. Filter

  C. Query

  Correct Answer: A

• Question 443:

  Northern Trail Outfitters wants its business account managers to receive copies of the failed payment alert emails sent to its customers. Which feature should the Marketing Cloud email specialist use?

  A. Reply Mail Management

  B. From Name Drop-Down of Users

  C. BCC Emails

  Correct Answer: C

• Question 444:

  Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?

  A. Remove role="presentation" from layout tables to support assistive technologies.

  B. Increase the font size (over 16pt) to make the content easier to read.

  C. Reduce line spacing to fit more content on the screen and reduce scrolling.

  Correct Answer: B

• Question 445:

  Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed. Which component should the Marketing Cloud email specialist configure to provide this functionality?

  A. Send Classification

  B. Sender Profile

  C. Delivery Profile

  Correct Answer: A

• Question 446:

  Northern Trail Outfitters' executive team is looking to schedule reports that provide the most engaged and the most inactive subscribers. Which Marketing Cloud tool should the email specialist use to email an out-of-the-box report to the team?

  A. Email Studio Reports

  B. Einstein Engagement Reports

  C. Intelligence Reports for Engagement

  Correct Answer: B

• Question 447:

  A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience?

  A. Copy the filtered data extension and add additional filter criteria.

  B. Use the Split option to temporarily add additional filter criteria.

  C. Copy the data filter and build a new data extension with additional filter criteria.

  Correct Answer: C

• Question 448:

  Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.

  Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

  A. Verification Activity

  B. Wait Activity

  C. Data Extract Activity

  Correct Answer: A

• Question 449:

  Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?

  A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

  B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

  C. Use a Guided Send to perform a test send to internal users using subscriber data.

  Correct Answer: A

• Question 450:

  Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?

  A. Leverage Enhanced Dynamic Content.

  B. Leverage templates with AMPscript.

  C. Leverage Multilingual Content Blocks.

  Correct Answer: C