Salesforce Salesforce Certifications MARKETING-CLOUD-PERSONALIZATION Questions & Answers

• Question 51:

  Which ingredient shows a visitor products or content based on a `people like me' algorithm?

  A. Similar Items

  B. Trending

  C. Co-Browse

  D. Collaborative Filtering

  Correct Answer: D

• Question 52:

  Event API requests are made using what two content types (select 2)?

  A. CSV

  B. XML

  C. Form URL encoded

  D. JSON

  Correct Answer: CD

• Question 53:

  What is the unified customer profile?

  A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

  B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

  C. A unified view of all customer activity across, websites, web applications, mobile store, call center

  D. A profile view for administrators to see activity across all of the customer touch points

  Correct Answer: A

• Question 54:

  In the user interface what is the visual representation of the data about a single visitor including preference?

  A. Unified view of customer

  B. unified customer profile

  C. Single source of truth

  D. Single view of customer

  Correct Answer: B

• Question 55:

  A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

  A. Co-Buy

  B. Similar Items

  C. Trending

  D. Co-Browse

  Correct Answer: A

• Question 56:

  What are IS machine learning powered algorithms called?

  A. Machine Learning Tools

  B. Einstein Recipe

  C. Einstein Decisions

  D. Data Science Workbends

  Correct Answer: B

• Question 57:

  What are the three types of ingredients available for a recipe?

  A. Catalog-based and Trending

  B. Recommendations

  C. Co-Occurrence

  D. Machine Learning

  E. Promotions

  Correct Answer: ABC

• Question 58:

  How does IS define web template?

  A. A repeatable framework used to create a web campaign

  B. A google Chrome Extension

  C. The events and behavior of what will be captured on the websites

  D. An area on your site that a developer has configured.

  Correct Answer: A

• Question 59:

  Which global templates do you select and customize to provide trending blog recommendations on the homepage?

  A. Einstein content recommendation

  B. Banner with CTA

  C. Infobar with CTA

  D. Einstein product recommendation

  Correct Answer: D

• Question 60:

  When should you define goals and filters?

  A. After launching a campaign that you want to measure against a goal or filter

  B. Over time, when you have something new you want to meausure

  C. When you are reviewing campaign statistics for a published campaign

  D. Before launching a campaign that you want to measure against a goal or filter

  Correct Answer: C