Salesforce Salesforce Certifications MARKETING-CLOUD-PERSONALIZATION Questions & Answers

• Question 61:

  Which data feed integrates purchase data into a profile in interaction studio?

  A. Interaction feed

  B. Conversion feed

  C. Transaction feed

  D. Catalog feed

  Correct Answer: C

• Question 62:

  A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

  A. The agent uses a customized next best offer widget powered by the interaction studio connector

  B. Leverage service cloud to inform IS in real-time

  C. Use machine learning to serve product/ content recommendations in email sent by your ESP

  D. Manually sync data from Interaction studio to service cloud

  Correct Answer: A

• Question 63:

  How does interaction studio deliver technical value to marketers? [Check]

  A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

  B. By listening to customer signals, understanding customer intent, and acting accordingly

  C. By providing a platform to manage, schedule, create and monitor content

  D. By providing a cloud-based application designed to help salespeople sell smarter and faster

  Correct Answer: B

• Question 64:

  Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?

  A. Product ETL

  B. Transaction ETL

  C. Manual segment ETL

  D. External email campaign events ETL

  Correct Answer: D

• Question 65:

  What can you learn from segment compare on the segment detail tab?

  A. To understand view time purchases attributes revenue by category

  B. To compare users, engagement activity and other actions across segments displayed

  C. To view individual users that are part of the segment

  D. To understand what campaign use the segment for targeting

  Correct Answer: B

• Question 66:

  In which two locations in the pageType definition can a developer pass in attributes?

  A. Listeners

  B. cashdom

  C. Ismatch

  D. onActionEvent

  Correct Answer: AD

• Question 67:

  When does site mapping happen during the implementation process?

  A. At the beginning of the build phase since it is the basis for the rest of the implementation

  B. In the middle after certain components like the catalog have been populated

  C. At the end after everything is defined in the system

  D. It can happen at any point since it is unrelated to the rest of the implementation

  Correct Answer: B

• Question 68:

  What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

  A. Recipe

  B. Attribute

  C. Survey

  D. Promotion

  Correct Answer: AD

• Question 69:

  Which user attribute data types are supported in the identity system?

  A. String and integer

  B. Multistring

  C. String D. String and Multistring

  Correct Answer: C

• Question 70:

  What qualifies a web visitor to see any experience of a web campaign?

  A. Campaign tracking rules

  B. Einstein Next Best Action

  C. Einstein Recipe Ingredients

  D. Email campaign rules

  Correct Answer: C