Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 1:

  You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.

  What feedback should you provide?

  A. Relationships created via the unification process can be edited by those with contributor- level access.

  B. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

  C. You cannot edit any of the three relationships, as they are non-editable system relationships.

  D. Relationships created via the unification process can only be edited by those with administrator-level access.

  Correct Answer: C

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/relationships

• Question 2:

  You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.

  The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.

  In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.

  You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.

  Solution: Adjust the first condition in the matching rule with the lowest precision.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

• Question 3:

  You are a Customer Data Platform Specialist.

  One of the marketing users asked you to create two lists:

  All customers that live in Paris, France

  All customers that have made more than ten online purchases

  You decide to create these lists as quick segments.

  Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Measures

  B. Enrichments

  C. Intelligence

  D. Profiles

  E. Data entities

  Correct Answer: AD

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/segment- builder#quick-segments

• Question 4:

  Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field

  that is loaded as a text field instead of a date field.

  You need to fix the column format.

  Which two actions should you perform? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save

  B. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query - Edit queries dialog.

  C. In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save

  D. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query - Edit queries dialog.

  Correct Answer: CD

• Question 5:

  Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.

  Before defining this segment, you need to first configure and run the product recommendations model.

  Which point should you consider when configuring the product recommendation model?

  A. Product recommendations models can only be created and configured by users with admin permissions.

  B. You have the option to include products in the recommendation that your customers have purchased before.

  C. The number of products recommended is automatically chosen based on the number of products in the input data.

  D. Product recommendation models can only be manually executed by users with contributor or admin permissions.

  Correct Answer: D

• Question 6:

  You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.

  Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?

  NOTE: Each correct selection is worth one point.

  A. You must have administrator role in audience insights.

  B. The key vault must have Key Vault firewall enabled.

  C. The key vault is in the same Azure location as the audience insights environment.

  D. Audience insights can write secrets or overwrite secrets into the key vault.

  Correct Answer: AC

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use- azure-key-vault

• Question 7:

  You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

  A. Data source credentials can be copied from an existing environment to a new production environment.

  B. You must log out of one environment to access new environments that are on the same tenant.

  C. When you create a new production environment, you can choose to copy the configuration from an existing environment.

  D. You can select the Environment control in the upper-right corner of the page to change environments.

  Correct Answer: CD

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/manage- environments

• Question 8:

  You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

  Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.

  The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

  Solution:

  1.

  Generate a Transactional churn prediction for the next three months.

  2.

  On the results page, review the model results to identify the characteristics of the highest "Likelihood to churn" group.

  3.

  Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified. Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

• Question 9:

  Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.

  Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

  A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

  B. Your team can set up scheduled refreshes that allow your workflow to run automatically.

  C. Your team needs to manually trigger your custom machine learning workflows.

  D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

  Correct Answer: B

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/custom-models https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/system#schedule-tab

• Question 10:

  You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

  One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

  What is needed to ensure that this measure is created as a business-level measure instead of a customer- level measure?

  A. Use the default "CustomerlD* dimension when creating the measure.

  B. Use the default "AccountID" dimension when creating the measure.

  C. Remove the default "AccountlD" dimension when creating the measure.

  D. Remove the default "CustomerlD* dimension when creating the measure.

  Correct Answer: D

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/measures?tabs=b2b