Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 41:

  You need to fix the problem with exports to Dynamics 365 Sales. What should you do?

  A. Verify the schedule run setting for the export rs set to "on."

  B. Add the Dynamics 365 Sales Contact table to the profile unification process.

  C. Add a field for loyalty system email address in Dynamics 365 Sales.

  D. Verify the segment for export does not contain more than 100,000 members.

  Correct Answer: B

• Question 42:

  The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events. What should you do first?

  A. Separate the fields in the merged FuttName field and create new fields for first name and last name.

  B. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables.

  C. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

  D. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

  Correct Answer: B

• Question 43:

  You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.

  You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges

  these fields into the FullName attribute on the Merge page.

  What action should you perform to make sure the merged FullName field contains the most trusted data available?

  A. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

  B. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

  C. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

  D. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

  Correct Answer: D

  Adding Full Name field to the unified customer record

  Full Name is a merged field with the following merging policy:

  a.

  loyalty.member.fullname

  b.

  ecom.member.fullname

  c.

  cclubcust.csv.full_name

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/mergeentities

• Question 44:

  You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment. Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

  A. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.

  B. In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.

  C. In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.

  D. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

  Correct Answer: CD

  Creating a sandbox environment that mirrors the current development environment Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”.

  - Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copied

• Question 45:

  You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data. Which validation is necessary to satisfy the sales team's requirement?

  A. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

  B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

  C. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

  D. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

  Correct Answer: B

  Ability to use segments from the audience insights to generate marketing lists:

  The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

• Question 46:

  You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the

  Azure Gen 2 Storage Account.

  You decide to create the data source(s) needed in audience insights.

  Which statements best describes the steps needed to ingest the required data to audience insights?

  A. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone" and enter storage account name to authenticate. Repeat the steps for other tables.

  B. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.

  C. In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

  D. In audience insights, add data source and select Microsoft Dataverse as an importmethod, enter "CellPhoneloyalty" as a data source name.

  Correct Answer: C

  There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake. Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document. cellPhone_loyaly.csv: srcid (primary key), cellphone

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/connect-power-query

• Question 47:

  You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search

  customers using any of the available fields.

  Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.

  NOTE: Each correct selection is worth one point.

  A. Validate you have access to edit the Search and index pages in audience insights.

  B. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone.Street Address, and DOB fields to Index. Click Save and Run.

  C. You must run Merge in order to view the newly added fields on the customer profile.

  D. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone.DOB fields to Index. Click Save and Run.

  Correct Answer: AB

  The following fields from the unified customer record should be added to index: Last Name,Full Name, Email, Cell Phone, Street Address, DOB.

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/searchfilter-index

• Question 48:

  You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.

  Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

  B. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

  C. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

  D. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

  Correct Answer: AD

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/exportdynamics365-sales

• Question 49:

  DRAG DROP

  You are reviewing the system status in Microsoft Dynamics 365 Customer Insights. You notice that different refresh processes are not successful. You need to find the step that is blocking these processes from refreshing.

  Which dependency types are associated with each process? To answer, drag the appropriate dependency types to the correct processes. Each user group may be used once, more than once, or not at all. You may need to drag the split bar

  between panes or scroll to view content.

  NOTE: Each correct match is worth one point.

  Select and Place:

  

  Correct Answer:

  

• Question 50:

  DRAG DROP

  You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.

  You need to set up the Search and filter index for the first time.

  What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

  Select and Place:

  

  Correct Answer: