Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 11:

  A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You

  configured eCommerce purchases to show on the customer activity timeline.

  A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.

  You need to explain why this is happening.

  Which two explanations should you provide? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Real-time ingested activities will not update segments on the new activity directly.

  B. An additional API call is required to update a segment with real-time activity data.

  C. Real-time ingested activity updates disappear after four hours by default.

  D. Real-time ingested activity updates disappear after 30 days by default.

  Correct Answer: BC

• Question 12:

  An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?

  A. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

  B. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.

  C. You must select Microsoft Power Query as an import method when creating the data source

  D. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.

  Correct Answer: D

• Question 13:

  You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform. You set up the data sources and start the unification process.

  You need to identify the primary table within the Matching conditions page. Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Choose the table that has several attributes in common with other tables.

  B. Choose the table that has the most related tables.

  C. Choose the Dynamics 365 contact table when this is available as the data source.

  D. Choose the table with the most complete and reliable profile data about your customers.

  Correct Answer: AD

• Question 14:

  You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your

  company may begin offering.

  The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.

  How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

  A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.

  B. Enable the Customer Card Add-in. and add the timeline control to the contact form.

  C. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.

  D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.

  Correct Answer: D

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/customer-card-add-in https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/enrichment-sftp- custom-import

• Question 15:

  You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

  Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.

  The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

  Solution: '

  1.

  Generate a Customer Lifetime Value model for the next three months.

  2.

  On the results page, review the model results to identify the characteristics of the lowest "Value of customers by percentile" group.

  3.

  Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

• Question 16:

  Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.

  You need to define the deduplication rules to select which duplicate record should be kept.

  Which three options should you select? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. First imported

  B. Most filled

  C. Importance

  D. Least recent

  E. Most recent

  Correct Answer: BDE

• Question 17:

  You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience

  insights.

  Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. You can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.

  B. The only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.

  C. You can only add a filter for a specific field from the search and filter index page in audience insights.

  D. Users with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

  Correct Answer: BC

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search- filter-index

• Question 18:

  You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.

  Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. The higher the difference score, the more the attributes differ between the two segments.

  B. You can compare a segment with the rest of your unified profiles or with another segment.

  C. You can only compare one segment with another segment.

  D. The lower the difference score, the more the attributes differ between the two segments.

  Correct Answer: AB

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/segment-insights

• Question 19:

  You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.

  The initial dataset tables contain contacts from Dynamics 365 Sales, eCommerce customers, and service management platform incidents.

  In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.

  You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.

  Solution: Configure the eCommerce table above the Dynamics 365 table in the Source Fields step.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

• Question 20:

  You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.

  After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.

  What is the fastest way to perform the correction?

  A. View the details of the running job and cancel the job. Rename the field and run the unification process again.

  B. Wait for the process to finish. Refresh the page, then rename the field and run the unification process again

  C. While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.

  D. Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.

  Correct Answer: D