Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 21:

  You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the `Average Transaction Value' template to track the average spent by a customer.

  As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.

  When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Choose the attribute representing the Transaction value from the Unified Customer entity.

  B. Choose the attribute representing the Transaction value from the Unified Activity entity.

  C. Choose an activity type and select the entity with transactional data.

  D. Choose either the Account or Contact entity to get the related transactional data.

  Correct Answer: BC

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/measures?tabs=b2c

• Question 22:

  You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the

  existing connections without having administrator access.

  Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.

  B. Contributors will see shared connections and can manage every export that uses this specific connection.

  C. Contributors will have their exports removed if their permissions are changed.

  D. Contributors will be able to view or edit the connection after being given permission to use the connection.

  Correct Answer: AB

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connections

• Question 23:

  You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.

  You need to reserve this problem and add the full name to the customer profile cards.

  What should you do?

  A. Within the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.

  B. Within the 'Select source fields* state. add a custom semantic type for "Person.Fullname*

  C. Within the 'Unify customer fields* stage, adjust the order for the 'Fullname " field, where the first option is always filled.

  D. Within the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.

  Correct Answer: B

• Question 24:

  You have the contributor security role.

  Your company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform solution. You transferred the management of the platform to a contractor.

  The contractor must manage the existing connections without having administrator access.

  Which two characteristics apply when using a connection for exports? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point

  A. If the contractor is selected in the Choose who can use this connection screen, they will be able to use the connection

  B. If the contractor is given permission to use the connection, they will be able to view or edit the connection.

  C. If the contractor's permission level changes, they will have their exports removed.

  D. Users can manage every export that use connections shared with them.

  Correct Answer: AD

• Question 25:

  You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it

  ready for unification.

  What can you do to satisfy the requirements?

  Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 26:

  After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

  You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

  Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.

  The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

  Solution:

  1.

  Generate an attribute-based segment suggestion using a measure for "number of purchases in the past three months. ** and "loyalty customers" as an assessment attribute.

  2.

  On the Suggestions page, create a segment on the suggestion tile. Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: A

• Question 27:

  You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.

  While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the

  sales order lines that are available in audience insights.

  Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. The specific activity relationship path(s).

  B. The number of days since the last order line

  C. The credit card or any specific attributes recorded at the order line

  D. The number of order lines

  E. The value of the order line

  Correct Answer: BDE

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/suggested-segments- activity

• Question 28:

  You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it

  ready for unification.

  What can you do to satisfy the requirements?

  Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only

  numbers. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 29:

  You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.

  What should you do?

  Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.

  Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 30:

  You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.

  You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in

  audience insights and Dynamics 365 Marketing.

  Which option is the fastest way to fulfill the requirement?

  A. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

  B. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

  C. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

  D. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

  Correct Answer: C

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export- dynamics365- marketing