Microsoft Microsoft Certifications MB-260 Questions & Answers

• Question 31:

  You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

  The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

  Which statement is correct when considering audience insights for business accounts versus individual consumers?

  A. The out-of-the-box product recommendation prediction model is available for business accounts.

  B. Data ingestion features are different for business accounts and individual customers.

  C. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

  D. Business accounts and individual consumers share the same audience insights environment.

  Correct Answer: C

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work- with-business- accounts

• Question 32:

  You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.

  What should you do?

  Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click "Next" and your data is now ready for unification. Does this meet the goal?

  A. Yes

  B. No

  Correct Answer: B

  Reference:

  https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/connect-power-query

• Question 33:

  You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email. What action must you perform to use this model?

  A. Upload a product catalog table with categories and prices for event types.

  B. Change the existing semantic mapping type for the event tickets activity.

  C. Include an IsReturn field in the Power Query definition for event tickets.

  D. Add an event type id GUID to the event tickets Power Query definition.

  Correct Answer: B

• Question 34:

  You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status. Which system process type should you review to find the step that is blocking the insights refresh from starting?

  A. Segments

  B. Search

  C. Enrichments

  D. Activities

  Correct Answer: A

  Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system

• Question 35:

  You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

  Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. EventRating

  B. CustomerNumber

  C. ResponseDate

  D. ResponseNumber

  Correct Answer: C

• Question 36:

  The marketing team wants to invite cycling club customers to a new product launch webinar.

  You need to ensure all necessary data is available to create a segment to target the appropriate customers.

  What should you do?

  A. Enable data profiling for the attributes of the QubMember table.

  B. Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

  C. Create a new Azure Data Lake data source and add the SurveyResponse table.

  D. Edit the existing Azure Data Lake data source and add the SurveyResponse table.

  Correct Answer: A

• Question 37:

  You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.

  You need to make sure the new environment is operational and satisfies all relevant requirements.

  Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.

  NOTE: Each correct selection is worth one point.

  A. Enter credentials for the data source that contains sales CRM contacts.

  B. Remove export destinations and disable scheduled refreshes.

  C. Recreate the data source that contains EcommerceCustomer.

  D. Recreate the data source that contains sales CRM contacts.

  E. Add role assignments to grant access to marketing team members.

  Correct Answer: ADE

• Question 38:

  Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

  You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

  Which two types of segments can be suggested? Each correct answer presents a complete solution.

  NOTE: Each correct selection is worth one point.

  A. Customers who have generated the most revenue from ticket sales.

  B. Customers who have the lowest average customer satisfaction scores.

  C. Customers who have made the most recent purchases.

  D. Customers who have the highest total spend per customer.

  Correct Answer: AD

• Question 39:

  You want to address the IT operations teams goal. What is the first step you should take?

  A. Configure incremental refresh for the GubMember table.

  B. Add a primary key to the EventAttendee table.

  C. Recreate EventAttendee as a partitioned table.

  D. Add a primary key to the PageViews table.

  Correct Answer: A

• Question 40:

  You need to begin planning how to address the marketing team's requests for future enhancements.

  If you implement the requested changes, what is the total number of connections that will be required in BYAE's Dynamics 365 Customer Insights environment?

  A. 2

  B. 3

  C. 4

  D. 5

  Correct Answer: C