Exam Details

  • Exam Code
    :PARDOT-CONSULTANT
  • Exam Name
    :Salesforce Certified Pardot Consultant
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :256 Q&As
  • Last Updated
    :Mar 26, 2025

Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

  • Question 91:

    There is Custom Field Type in Pardot called Email

    A. True

    B. False

  • Question 92:

    LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form.

    How would you have LenoxSoft automate the assignment?

    A. Export the submission report and Import

    B. Run completion Action on form Request a demo with action assign to user

    C. Run completion Action on form Request a demo with action notify Admin

    D. Run an automation rule to assign based on the ?Request demo ?Submissioandp; prospect status field

  • Question 93:

    Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

    A. Pardot Successfully submitted the "Contact Us" landing page and form

    B. Pardot Successfully submitted the "Contact Us" form

    C. Nothing will display

    D. Pardot Successfully submitted the "Contact Us" landing page.

  • Question 94:

    One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

    What is the optimal use case to segment these prospects?

    A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

    B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

    C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

    D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

  • Question 95:

    How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

    A. Send using the form's completion actions.

    B. Send using an automation rule

    C. Use a dynamic list to use as a recipient list on an email send.

    D. Send using a segmentation rule.

  • Question 96:

    Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.

    How should the data be imported?

    A. Import all prospect data and create a suppression list.

    B. Import only the list of mailable prospects in Pardot.

    C. Import unavailable prospects in Pardot; perform permission pass.

    D. Import unmailable prospects in Pardot; mark as global opt-out.

  • Question 97:

    Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

    Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers

    A. Improve prospect data by adding fields to existing forms and making them required.

    B. Increase their scoring threshold to give the Sales team the most qualified leads.

    C. Improve lead qualification efficiency by using automation rules for prospect assignment.

    D. Increase gated content on the website to provide more scoring opportunities.

  • Question 98:

    LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

    How could this be accomplished?

    A. Develop a new lens that includes only data from the fiscal year.

    B. Use the 'fiscal year' filter on the Pipeline Dashboard.

    C. Create a custom dataset using only data from the fiscal year.

    D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

  • Question 99:

    What activities can be done in Pardot's engagement program? [Choose one answer]

    A. Trigger, action and rule

    B. Trigger, activity and rule

    C. Trigger, activity and check

    D. Trigger, listen and check

  • Question 100:

    Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements:

    1.

    New prospects are added to the New Lead engagement program and remain until they reach a score of 100

    2.

    Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.

    Based on the above, which process should the Consultant recommend?

    A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

    B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

    C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

    D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

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