Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 81:

  You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.

  Which of the following statements is true?

  A. For all prospects who have already matched, no new actions will be applied.

  B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

  C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

  D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

  Correct Answer: A

• Question 82:

  Check the lowest and the highest available Prospect's score in Pardot

  A. D

  B. A+

  C. A

  D. F

  E. F

  Correct Answer: AD

• Question 83:

  A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.

  What is considered true about using B2BMA with business units?

  A. The app will create unique datasets for each business unit.

  B. There is an option to create a unique app for each business unit or one joined app for all business units.

  C. Each business unit can only have one associated B2B Marketing Analytics app.

  D. Each dashboard will have an option to filter by business unit.

  Correct Answer: C

• Question 84:

  "A user imported a CSV file of 100 prospects into Pardot to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.

  Which two reasons could explain why the remaining 10 prospects were not updated? Choose 2 answers

  A. The Country field has validation enabled and the updated field values did not match existing values.

  B. The user who performed the import is not the assigned user listed on the remaining prospects.

  C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

  D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

  Correct Answer: BC

• Question 85:

  What is true about grading? [Choose two answers]

  A. A prospect can be associated to multiple profiles.

  B. You cannot change the default profile criteria

  C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

  D. All prospects start with a grade of D.

  Correct Answer: CD

• Question 86:

  Which actions can be achieved with completion actions? [Choose three answers]

  A. Assign to queue

  B. Notify account owner

  C. Set profile

  D. Increment prospect field value

  Correct Answer: ACD

• Question 87:

  LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues.

  Which of the following is not a Pardot best practice for preventing this issue in the future?

  A. Use the "Forward to a friend" variable tag in Pardot emails

  B. Enable Kiosk mode on the Pardot form

  C. Enable the Pardot account setting "Prevent Cookie Crossing"

  D. Enable the "Not You?" link to display on the Pardot form

  Correct Answer: C

• Question 88:

  LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

  A. Page action

  B. Custom redirect

  C. Completion action

  D. Automation rule

  Correct Answer: A

• Question 89:

  LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

  Which of the following would be the appropriate course of action to take?

  A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

  B. After being given their consent, go into their Pardot account settings and enable operational emails sending.

  C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

  D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

  Correct Answer: C

• Question 90:

  Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.

  What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

  A. Add custom prospect fields to Pardot and map to Salesforce.

  B. Import and merge existing records from all systems to Pardot

  C. Import and merge existing records from all systems to Salesforce

  D. Add custom account fields to Pardot and map to Salesforce

  Correct Answer: C