Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 101:

  LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

  How should this be set up?

  A. Configure Users > Send daily visitor activity emails by state

  B. Configure Users > Send daily prospect activity emails by owner

  C. Configure Users > Send Salesforce Engage report emails by team

  D. Configure Users > Send starred prospect activity alerts by owner

  Correct Answer: A

• Question 102:

  LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records.

  What step should the consultant recommend?

  A. Locate the relevant documentation and follow the steps to enable.

  B. Update your Salesforce connector user permissions

  C. Contact Pardot Support to enable the necessary connector behavior

  D. Update your field mappings by going to Admin > Configure Fields

  Correct Answer: C

• Question 103:

  What can you do in Advanced Section of Look and Feel step in Pardot Form

  A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

  B. PI Enable explicit bot protecting using reCAPTCHA

  C. Include "Not you?" link to allow visitors to reset the form

  D. Disable autoresponder emails on this form

  Correct Answer: ABC

• Question 104:

  Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

  A. Create a form with a Completion Action to send a pricing sheet.

  B. Create a Dynamic List based on page view to segment automatically

  C. Create a special campaign to track pricing page views.

  D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

  Correct Answer: D

• Question 105:

  LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

  Once connected campaigns have been enabled, what approach should be recommended?

  A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

  B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

  C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

  D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

  Correct Answer: B

• Question 106:

  Monthly cost of Salesforce Engage is

  A. 50$

  B. 100$

  C. It's always free

  D. 15$

  Correct Answer: A

• Question 107:

  Administrators can reset passwords for users

  A. True

  B. False

  Correct Answer: A

• Question 108:

  The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

  What should the marketing team do with these leads until they are ready to purchase?

  A. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

  B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

  C. Send the prospects a monthly newsletter with product demos or free trial offers.

  D. Create an engagement program to send educational content and notify sales if they engage.

  Correct Answer: A

• Question 109:

  LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.

  What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?

  A. Ensure the Do Not Email field on the prospects is selected.

  B. Add the prospects to a "Bounced Prospects" list for suppression.

  C. Send the prospects an email to see if their email addresses are valid.

  D. Delete the prospects so they can't be emailed through Pardot.

  Correct Answer: A

• Question 110:

  LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature.

  What is the primary benefits of using a multivariate test in this campaign?

  A. Pardot will automatically send underperforming landing page to recycle bin

  B. Pardot will automatically populate personalized information of each unique prospect.

  C. Pardot will give you content ideas for each landing page.

  D. Pardot will determine which version of the landing page generated most conversions

  Correct Answer: D