Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 111:

  Which standard connectors can be activated in Pardot [Choose two answers]

  A. Survey Monkey

  B. Youtube

  C. GoToWebinar

  D. Olark

  Correct Answer: CD

• Question 112:

  LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found? Choose 2 answers

  A. The sum of total conversions from the form and landing page reports.

  B. The Engagement Dashboard in B2B Marketing Analytics.

  C. The total submissions reflected on the landing page report in Pardot.

  D. The total submissions reflected on the form report in Pardot.

  Correct Answer: BC

• Question 113:

  LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

  How should this be configured?

  A. Create Pardot user records in one business unit, then use the business unit switcher to access each account.

  B. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.

  C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.

  D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

  Correct Answer: D

• Question 114:

  LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

  Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?

  Choose 2 answers

  A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

  B. Have each team member log in and reference the dashboard in the Analytics Studio app.

  C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

  D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

  Correct Answer: CD

• Question 115:

  Can Marketing both Import and Export Prospects?

  A. True

  B. False

  Correct Answer: A

• Question 116:

  What is true about custom redirects? [Choose two answers]

  A. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

  B. Custom redirects will continue to work if they are deleted in Pardot.

  C. When a visitor converts to a prospect completion actions on a custom redirect will trigger

  D. Custom redirects are great for linking to files or pages you do not host.

  Correct Answer: BD

• Question 117:

  Can we connect Twilio SMS Center via Pardot Connector?

  A. True

  B. False

  Correct Answer: A

• Question 118:

  LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels.

  Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

  A. Monitor no of visitors, social post enagements and natural search reports month over month

  B. Monitor no of visitors, form conversion and email click-through rate reports month over month

  C. Monitor no of prospects, social post enagements and paid search reports month over month

  D. Monitor no of prospects, form submission and email open rate reports month over month

  Correct Answer: A

• Question 119:

  The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

  A. Form Report: Impressions

  B. Lifecycle Report: New Prospects Created

  C. Form Report: Conversions

  D. Form Report: Submissions

  Correct Answer: BC

• Question 120:

  You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

  A. Create a form and enable progressive profiling

  B. Create a form handler and enable progressive profiling

  C. Create a form handler for each white paper

  D. Create a form per white paper and enable progressive profiling

  Correct Answer: D