Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 131:

  It is possible for prospect to have less than 0 score

  A. True

  B. False

  Correct Answer: A

• Question 132:

  The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements. What feature should be recommended?

  A. Pardot Grade field

  B. Einstein Behavior Score

  C. Einstein Lead Score

  D. Pardot Score field

  Correct Answer: B

  https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htmandtype=

• Question 133:

  LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

  A. Install the Salesforce AppExchange Package and verify the Salesforce connector

  B. Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

  C. Export all the data and assets from the existing tool

  D. Salesforce Connector User has 'Read1 permission to the custom object

  Correct Answer: C

• Question 134:

  How many CRM connectors can be active simultaneously in Pardot?

  A. One each type

  B. Many, but only Salesforce

  C. One

  D. There are no restrictions about that

  Correct Answer: C

• Question 135:

  LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

  How would user A accomplish this?

  A. Instruct the user in the European BU to take a screenshot and email it to them to review.

  B. Use the BU switcher in the North America BU to switch to Europe.

  C. Create a custom user role in the European BU with access to the folder the program is in.

  D. Log out of the North American BU and log into the European BU to review the program.

  Correct Answer: B

• Question 136:

  "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

  How could they communicate this to all Pardot prospects?

  A. Send an automated operational email to all prospects.

  B. Send Engage emails to all prospect who are opted in.

  C. Send a list email to all prospects who are opted in.

  D. Send an operational email to all prospects.

  Correct Answer: D

• Question 137:

  LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

  A. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

  B. Create an Engagement Program in Pardot and verify the Salesforce connector.

  C. Manually assign all prospects in Pardot and verify the Salesforce connector

  D. Regularly export data from Pardot and data load file into Salesforce

  Correct Answer: A

• Question 138:

  LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

  A. Salesforce Engage and CRM Visible List

  B. Static Public List and Automation Rule

  C. Email Preference Center and Static Public List

  D. Email Preference Center and Dynamic Public List

  Correct Answer: C

• Question 139:

  LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.

  What could have prevented this prospect from receiving the list email?

  A. The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.

  B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

  C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

  D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

  Correct Answer: D

• Question 140:

  Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A- Low Grade | Low Score B- .High Grade | Low Score C- .High Grade | High Score D- Low Grade | High Score

  A. CDAB

  B. ABDC

  C. CBDA

  D. CDBA

  Correct Answer: D