Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 151:

  Is it possible to split Dynamic Lists into more than two Static Lists?

  A. True

  B. False

  Correct Answer: A

• Question 152:

  The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.

  What should the Pardot administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

  A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin

  B. Configure users > set up a user group > have nurture programs assign prospects to the user group

  C. Configure users > set up a queue > have nurture programs assign prospects to the queue

  D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

  Correct Answer: B

• Question 153:

  LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

  What actions should be taken to ensure they can report on the statistics in Salesforce?

  A. Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user

  B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

  C. Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user

  D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

  Correct Answer: D

• Question 154:

  How many Engagement Programs can run at one time?

  A. Always 100

  B. Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

  C. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

  D. Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

  Correct Answer: B

• Question 155:

  Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

  A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.

  B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.

  C. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.

  D. The Salesforce person account record will only sync with the prospect record in Pardot.

  Correct Answer: B

• Question 156:

  LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions.

  Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade?

  A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

  B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

  C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

  D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

  Correct Answer: D

• Question 157:

  What factors are involved in determining email deliverability?

  A. Sender Policy Framework (SPF)

  B. Domain Keys

  C. Sender ID

  D. Whitelist

  E. CAN-SPAM

  Correct Answer: ABE

• Question 158:

  LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

  A. They should ensure their URL structures can handle parameters before verifying the connector.

  B. The connector cannot be linked directly to an MCC account.

  C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

  D. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

  Correct Answer: C

• Question 159:

  What is available to choose within Repeat Rule?

  A. Days before eligible to repeat rule

  B. Limit rule matches

  C. Certain Prospects

  D. Repetition Order

  Correct Answer: AB

• Question 160:

  LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

  What should be done to ensure each landing page URL looks like it is a part of the unique product website?

  A. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

  B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

  C. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

  D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

  Correct Answer: C