Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 141:

  LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

  A. Send the least targeted content first, followed by more targeted content

  B. Send five emails exactly seven days apart, without any following steps

  C. Send emails using dynamic content based on prospect account fields

  D. Send highly targeted content first, followed by less targeted content

  Correct Answer: C

• Question 142:

  LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

  Which audience would gain the maximum benefit from receiving a guide?

  A. Prospects at the bottom of the funnel -- actively deciding between vendors.

  B. Prospects at the top of the funnel -- newly sourced from a tradeshow.

  C. Prospects at the middle of the funnel -- interacting with blog content only.

  D. Prospects who have transitioned out of the funnel -- with a recently closed deal.

  Correct Answer: B

• Question 143:

  Which one is not an email template you can create in Pardot? [Choose one answer]

  A. "Engage" template

  B. "One to one emails" template

  C. "List emails" template

  D. "Autoresponder emails" template

  Correct Answer: A

• Question 144:

  Which editions of Pardot provides Buisness Units and Einstein functionalities

  A. All

  B. Pardot Plus Edition and Pardot Advanced Edition

  C. Only Pardot Advanced Edition and it includes unlimited Buisness Units

  D. Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

  Correct Answer: D

• Question 145:

  You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

  A. Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.

  B. Create a website form that submits the details to the community site and integrate it with a Pardot form handler.

  C. Create a Pardot form and via an automation rule submit the details to the community site.

  D. Create a Pardot form and via completion actions submit the details to the community site.

  Correct Answer: B

• Question 146:

  LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

  Which sequence of steps should the Pardot Administrator take to automate this process?

  A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

  B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

  C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

  D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

  Correct Answer: B

• Question 147:

  While creating Layout Templates it is possible to Import Layout from certain URL

  A. True

  B. False

  Correct Answer: A

• Question 148:

  It is possible to assign certain Prospect to selected Scoring Category

  A. True

  B. False

  Correct Answer: B

• Question 149:

  An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent.

  Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

  A. Set the intern up in the Default 'Marketing' User Role

  B. Set the intern up in the Default 'Marketing Intern' User Role

  C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

  D. Create a Custom User Role with only the options to 'view' and 'edit' lists and 'view' emails selected

  Correct Answer: C

• Question 150:

  What should be used to match users between Salesforce and Pardot when enabling User sync?

  A. User email address

  B. Pardot user ID

  C. Salesforce username

  D. CRM ID

  Correct Answer: C