Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 161:

  LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

  A. Use individual email test

  B. Use multivariate test and Review email preview

  C. Use rendering test and send to Test List

  D. Use A/B test

  Correct Answer: C

• Question 162:

  Which three Pardot asset types allow for embedded advanced dynamic content? Choose 3 answers

  A. Landing Pages

  B. Social Posts

  C. Layout Templates

  D. List Emails

  E. Content Files

  Correct Answer: B

• Question 163:

  LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program.

  What steps do you recommend to achieve those requirements?

  A. Automation Rule with blank critera and add action and Automation rules with attended webinar and remove action

  B. Automation Rule with blank critera and add action and Dynamic List with attended webinar and remove action

  C. Automation Rule with blank critera and add action and Completion action rules with attended webinar and remove action

  D. Automation Rule with blank critera and add action and segmentation rules with attended webinar and remove action

  Correct Answer: A

• Question 164:

  LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

  What method should be used to only add valid email addresses to their list moving forward?

  A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

  B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

  C. Edit the completion action on the form to only add to the list if the email address is valid.

  D. Use the list to send a permission pass email and remove all hard bounces.

  Correct Answer: A

• Question 165:

  Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel.

  What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

  A. Import the HTML file into Pardot and apply it to the layout template

  B. Create a Pardot landing page and import HTML from the landing page HTML

  C. Create layout template and import HTML from the landing page URL

  D. Import the HTML file into Pardot and apply it to the landing page

  Correct Answer: C

• Question 166:

  What is true about page actions? [Choose three answers]

  A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.

  B. It is possible to use URL wildcard by adding * to the end of the URL.

  C. You cannot use auto responder emails with page actions.

  D. You cannot set the prospect's source campaign with page actions.

  Correct Answer: ABC

• Question 167:

  LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot. What should they do to provide these users access to Pardot?

  A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.

  B. Provide each user with a unique activation link to create their own Administrator user records in Pardot.

  C. Import the users into Pardot and select the Administrator role on their Pardot user records.

  D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

  Correct Answer: C

• Question 168:

  There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more than one Scoring Category in this edition

  A. True

  B. False

  Correct Answer: A

• Question 169:

  Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.

  Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

  A. Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

  B. Implement Pardot tracking code, set up email authentication, and create page actions for website views.

  C. Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

  D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

  Correct Answer: D

• Question 170:

  LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements:

  1.

  Avoid duplicates in both Pardot and Salesforce.

  2.

  Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?

  A. Maintain the current form

  B. Use another third-party form

  C. Set up a form handler

  D. Replace with a Pardot form

  Correct Answer: D