A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
What import method should be recommended?
A. Match records by CRM ID
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Q Match records by email address
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
A. Enable two-click unsubscribe in Pardot.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Immediately send prospects the resubscribe email template.
D. Apply a
tag to the unsubscribe link so scanners ignore it.
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has
entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails? Choose 2 answers
A. A green check mark next to the domain key policy
B. A green check mark next to the FBS registration ID
C. A green check mark next to the Salesforce Connected user
D. A green check mark next to the domain SPF record
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
A. Prospect was deleted by a user
B. Prospect unsubscribed from an email
C. Prospect replied to an email
D. Prospect viewed a landing page
What is required when sending a Pardot email from an assigned user?
A. There must also be a general or specific user as a sender.
B. The assigned user must be connected through user sync.
C. The email must also contain assigned user merge fields.
D. All prospects on the recipient list must be assigned to a user.
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
A. Move all users to Salesforce Lightning
B. Purchase separate Pardot accounts
C. Enable "Business Unit'connector setting
D. Use the Pardot Lightning App
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days. Which assignment workflow would meet these requirements?
A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to first assign to the assigned user and then to notify the user.
C. Add form completion actions to add to the engagement studio program and notify the assigned user.
D. Add form completion actions to send customized email with a call reminder to the sales user.
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?
A. Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.
B. Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C. Create Pardot users manually and set each user's language preference based on the BU and language they speak.
D. Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
A marketing team is rolling out several pieces of content that will qualify leads as sales- ready and then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect's interaction with each piece of content. What strategy would allow the team to do this?
A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.
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