Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 181:

  "If an organization has several Pardot users who require direct login access to pi.pardot.com, what should be done before enabling user sync?

  A. Create a custom user role for Pardot Only users in Pardot.

  B. Make sure the CRM username field on user records are empty.

  C. Set the users as Marketing user roles in Pardot before enabling user sync.

  D. Delete and recreate the specific users after enabling user sync.

  Correct Answer: B

• Question 182:

  A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

  What feature should a consultant recommend to uncover additional marketing attribution?

  A. Primary - Campaign Source Attribution

  B. Einstein Attribution

  C. Account-to-Opportunity Matching

  D. First Touch Model

  Correct Answer: C

• Question 183:

  A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry. How should they design this automation strategy?

  A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

  B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

  C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

  D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

  Correct Answer: C

• Question 184:

  What is true about the Salesforce connector [Choose two answers]

  A. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

  B. You can connect Pardot to a Salesforce sandbox or production environment

  C. Only lead, contacts and accounts are synchronized from Salesforce to Pardot

  D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

  Correct Answer: BD

• Question 185:

  There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

  A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

  B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

  C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

  D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

  Correct Answer: C

• Question 186:

  A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  A. Campaign send limits

  B. A link to Salesforce Engage training resources

  C. A link to assign licenses and permission sets

  D. A link to download Engage Alerts for Mac

  Correct Answer: BD

• Question 187:

  LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

  What approach should the Marketing team use to resolve this?

  A. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

  B. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

  C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

  D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

  Correct Answer: C

• Question 188:

  A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

  How should the marketing user handle this task?

  A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

  B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

  C. Create the form in the first BU, then export the form and import it into each of the other two BUs.

  D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

  Correct Answer: C

• Question 189:

  What is true about completion actions? [Choose two answers]

  A. Completion actions are retroactive and will apply to activities done before and after you apply them

  B. Completion actions only execute for prospects. They will not affect visitors.

  C. Completion actions can be criteria based.

  D. Completion actions will not execute for image files.

  Correct Answer: BD

• Question 190:

  The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that

  these inbound leads get qualified based on country before being assigned.

  How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

  A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

  B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

  C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

  D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

  Correct Answer: B