Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 191:

  When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

  A. Use Salesforce's value

  B. Use Pardot's value

  C. Use the most recently updated record

  D. All of the above

  Correct Answer: D

• Question 192:

  Select available Webinar Scoring Rules

  A. Webinar Attended

  B. Webinar Invited

  C. Webinar Refusal

  D. Webinar Registered

  Correct Answer: ABD

• Question 193:

  "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

  What two options could be implemented to prevent empty field values from appearing in the email?

  Choose 2 answers

  A. Define default mail merge values for fields

  B. Use HML conditional logic statements

  C. Use HML merge field modifiers

  D. Define page actions to replace field values

  Correct Answer: D

• Question 194:

  A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

  Which automation tool should be used?

  A. Completion action

  B. Dynamic list

  C. Segmentation rule

  D. Automation rule

  Correct Answer: C

• Question 195:

  LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

  A. Dynamic List

  B. Test List

  C. Static or Dynamic list

  D. Static List

  Correct Answer: D

• Question 196:

  Can Email Preference Center demand for logging in

  A. True

  B. False

  Correct Answer: B

• Question 197:

  LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

  A. Install the Pardot AppExchange package for Production Environments

  B. Rename the Salesforce connector for the Sandbox org

  C. Delete all data from the Sandbox org

  D. Create a new Salesforce Connector for the Production org

  E. Unverified and delete the Salesforce connector for the Sandbox org

  Correct Answer: ADE

• Question 198:

  which two considerations should be made when implementing an account-based marketing strategy?

  Choose 2 answers

  A. Account-based marketing completely replaces broad-based marketing.

  B. Account-based marketing is only a good fit for certain industries.

  C. Account-based marketing can be implemented in stages.

  D. Account-based marketing personalizes experiences for prospects.

  Correct Answer: CD

• Question 199:

  What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

  A. Kiosk/Data Entry Mode

  B. ReCAPTCHA

  C. "Not you?" Link

  D. Progressive Profiling

  Correct Answer: A

• Question 200:

  LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

  1.

  The prospects must be located in Georgia or Florida.

  2.

  The prospects must submit their";Request a Dem"; form.

  When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

  How should LenoxSoft automate assigning these leads?

  A. Create a completion action on the "Request a Demo" form with the action to assign to user.

  B. Add a completion action on the form to notify Admin, who manually assigns the prospect.

  C. Export the form submission report and import, assigning to the correct user upon import.

  D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

  Correct Answer: D