LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
A. The campaign is not a connected campaign so the data is not syncing.
B. The Pardot users do not have the Pardot permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
How many Scoring Categories is it possible to create
A. 25
B. 100
C. 15
D. 50
LenoxSoft offers two distinct product lines, each with its own sales team. Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
LenoxSoft asks you about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them?
You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?
A. Create a test list of approved users to use in the testing tab of the email now.
B. Create a dynamic list of approved users to use as the recipient list in the sending tab.
C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
D. Create a static list of approved users to use as the recipient list in the sending tab.
A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
A. First-party tracking is not an option in Pardot, while third-party tracking is.
B. First-party tracking is domain-based while third-party tracking is campaign-based.
C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
D. First-party tracking does not use cookies, while third-party tracking does.
There is Custom Field Type in Pardot called Date
A. True
B. False
LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
A. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
What is true about Dynamic Content? [Choose three answers]
A. You can add up to 25 variations of content
B. You can base variations on Scoring Categories
C. You can add dynamic content to web pages
D. You can use dynamic content in subject lines
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