A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?
A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
C. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
D. Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
It is recommended that Email Preference Center should use more than one page level depth
A. True
B. False
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?
A. Develop custom redirects in Pardot to use on the paid search ads.
B. Create new content for the paid search ads that direct to the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Direct traffic from the ad to a Pardot landing page instead of the home page.
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this? Choose 2 answers
A. Import the list of custom fields used on their forms to create the fields in Pardot.
B. Create the existing form links as custom redirects in Pardot for tracking.
C. Migrate the HTML and CSS of the current form into a new Pardot layout template.
D. Create the custom fields needed for the forms individually in Pardot.
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?
A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?
A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Which two actions could a user take when importing prospects into Pardot? Choose 2 answers
A. Assign prospects to an existing user
B. Create new custom fields and populate field values
C. Permanently delete prospects
D. Undelete matching prospects from the Recycle Bin
When you go to View HTML code section at selected Form record you can only see the iframe tag
A. True
B. False
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in
Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
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