Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 221:

  Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

  How should LenoxSoft enable these prospects to get marketing content again?

  A. Run a permission pass effort to all of the leads and contacts who have opted out.

  B. Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

  C. Create an automation rule to clear the opt out field on the leads and contacts.

  Correct Answer: B

• Question 222:

  What is true about scoring? [Choose one answer]

  A. Pardot comes with a scoring model that cannot be adjusted or changed.

  B. Pardot will automatically assign prospects a score from F- to A+.

  C. Salesforce opportunities can influence a prospect's score.

  D. It is not possible to reset a prospect's score to 0.

  Correct Answer: C

• Question 223:

  How often does Pardot check for changes in Salesforce

  A. 5 minutes

  B. 1 hour

  C. 2 minutes

  D. 10 minutes

  Correct Answer: C

• Question 224:

  Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email.

  Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

  A. Create a completion action based on the Lead Status field value.

  B. Create a dynamic list based on the Lead Status field value

  C. Create an automation rule based on the Lead Status field value

  D. Create a segmentation rule based on the Lead Status field value

  Correct Answer: B

• Question 225:

  Select three available Pardot Editions

  A. Pardot Growth

  B. Pardot Plus

  C. Pardot Professional

  D. Pardot Advanced

  E. Pardot Ultimate

  F. Pardot Standard

  Correct Answer: ABD

• Question 226:

  You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

  A. True

  B. False

  Correct Answer: B

• Question 227:

  LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.

  What should their first step in Pardot?

  A. Import .CSV file containing custom field data into Pardot.

  B. Manually create and map custom fields in Pardot.

  C. Import leads and contacts from Salesforce into Pardot.

  D. Enable custom field creation via the Salesforce Connector.

  Correct Answer: B

  https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htmandtype=

• Question 228:

  Choose required fields while creating a Prospect

  A. Email

  B. Company

  C. CD Campaign

  D. Profile

  E. Score

  F. Grade

  G. Assign To

  Correct Answer: ACDE

• Question 229:

  Which are Actions Available with Salesforce Connector (Choose three)

  A. Add to Salesforce campaign

  B. Assign prospect to queue

  C. Assign prospect via Salesforce active assignment rule

  D. Create a Salesforce event

  E. Delete a Salesforce task

  Correct Answer: ABC

• Question 230:

  "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

  What is the best way to allow sales to accomplish this?

  A. Add contacts to the program's Campaign as campaign members.

  B. Export contacts from Salesforce and import them into Pardot.

  C. Use the Add to List completion action on forms.

  D. Use the Add to Nurture action on page layouts.

  Correct Answer: A