Salesforce Salesforce Certifications PARDOT-CONSULTANT Questions & Answers

• Question 51:

  Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

  A. Create the Pardot custom object on the prospect level before the prospect Account level

  B. Configure the Salesforce custom object to relate to th< account, lead, or contact

  C. Adjust the sync behavior on the pardot custom object to use the Salesforce value

  D. Perform a full Pardot database sync, prior to creating the Salesforce custom object

  Correct Answer: B

• Question 52:

  LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

  Which Campaign Influence Attribution model should they reference to understand this?

  A. First Touch Model

  B. Even Attribution Model

  C. Last Touch Model

  D. Salesforce Model

  Correct Answer: C

• Question 53:

  LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot and SFDC would you use?

  A. Pardot Engagement Program

  B. Salesforce Queue

  C. Pardot Automation Rule

  D. Pardot Static List

  E. Pardot Marketing Campaign

  Correct Answer: ADE

• Question 54:

  Is it possible to split Dynamic List to other Dynamic Lists?

  A. True

  B. False

  Correct Answer: B

• Question 55:

  How long can it take for Custom Object in Pardot to sync with Salesforce

  A. 10 minutes

  B. 2 minutes, because that's the frequency of Pardot looking for changes in Salesforce

  C. 1 hour

  D. 4 hours

  Correct Answer: D

• Question 56:

  Is it possible for many users to edit exact same Email Template simultaneously?

  A. True

  B. False

  Correct Answer: B

• Question 57:

  LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?

  A. Recommend that it is okay to send to purchased lists in Pardot.

  B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

  C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

  D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

  Correct Answer: D

• Question 58:

  The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

  Choose 2 answers A. Make a suppression list for the program.

  B. Make a repeating engagement program.

  C. Make a recipient list for the program.

  D. Make a segmentation rule for the program.

  Correct Answer: BC

• Question 59:

  LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

  How should LenoxSoft get started?

  A. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

  B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

  C. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.

  D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

  Correct Answer: C

• Question 60:

  While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

  What next steps should decrease the transition time?

  A. Offer more conversion points for visitors such as Pardot forms and landing pages.

  B. Refine scoring and grading models to only give the Sales team the most qualified leads.

  C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

  D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

  Correct Answer: B